Mumbai, 28th July, 2026 – As protein becomes part of everyday eating, not just fitness routines, consumers are looking beyond powders and bars for enjoyable ways to meet their protein goals. Yet, while the protein category has evolved rapidly, one gap remains: indulgence. Responding to this shift, The Brooklyn Creamery, Graviss Foods’ better-for-you dessert brand known for category-first innovations, has launched India’s first Protein Ice Cream Bars, bringing together 10g of protein and a truly indulgent ice cream experience in a first-of-its-kind stickless bar format.
Since its inception, The Brooklyn Creamery has consistently challenged conventions within the better-for-you dessert category, introducing several category-first innovations in India. The launch of Protein Ice Cream Bars continues this legacy, pushing the boundaries of what functional desserts can deliver by combining high-quality protein with a genuinely indulgent ice cream experience.
The new Protein Ice Cream Bars are available in two variants – Triple Chocolate, featuring a crisp chocolate shell, chocolate fudge sauce and creamy chocolate ice cream, and Vanilla Caramel Crunch, featuring vanilla ice cream with honeycomb caramel, crunchy cashews and a rich milk chocolate coating. Each 65ml bar contains 10g of protein, zero added sugar, no preservatives, and 177–179 calories and is priced between ₹149 and ₹165.
Inspired by the familiar protein bar format, the product reimagines ice cream as a stickless bar, bringing together indulgent textures, premium inclusions and high protein in a completely new format.
Made with Whey Protein Isolate, the bars contain no artificial colours and flavours. The range will be available across Blinkit, Swiggy, and Zomato in Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad.
Shivaan Ghai, Founder & CEO, The Brooklyn Creamery, said, “We didn’t build a protein product and try to make it taste like ice cream. We built an ice cream and made sure it could carry 10 grams of protein without apology. Consumer expectations have evolved significantly, with people looking for products that deliver both enjoyment and nutritional value. Through this launch, we hope to make protein more accessible in everyday food choices while continuing to expand what’s possible within the better-for-you dessert category.”
With Protein Ice Cream Bars, The Brooklyn Creamery continues its mission of redefining better-for-you desserts through category-first innovation, making protein more enjoyable, accessible and indulgent than ever before.
About The Brooklyn Creamery
The Brooklyn Creamery was born in 2016 in Brooklyn, New York with a simple mission: to create enjoyable food experiences for everyone, regardless of their health journeys or preferences. It is India’s leading better-for-you dessert brand, committed to making indulgence smarter through innovative products that combine exceptional taste with mindful consumption. Built on the belief that consumers should never have to choose between enjoying dessert and making healthier choices, the brand offers a growing portfolio of clean-label, lower-calorie, high-protein and zero-added-sugar frozen treats.
Backed by Graviss Foods’ decades of ice cream expertise, The Brooklyn Creamery continues to pioneer new formats that redefine the future of indulgence in India.
As a result of this expertise the brand has won International Taste award 2025 for the Vanilla Bonbons judged by Michelin-starred chefs and the Best plant-based ice cream 2025 – Vegan first India.
