Ahmedabad, September 2026: Hocco Ice Creams is bringing together the familiar ice cream sandwich and candy in one playful new format with the launch of FLIP, a treat that combines half an ice cream sandwich and half an ice cream candy in one indulgent bite. Created for a generation that never settles for one, FLIP brings two much loved ice cream formats together in a way that feels familiar, yet completely unexpected.
Built around the thought “For a generation that never settles for one. FLIP. Double it.”, FLIP brings together two distinct textures in a format designed to make the everyday ice cream experience more fun. It is Hocco’s answer to the perennial dilemma of choosing between a sandwich and a candy, giving consumers the best of both in one treat.
The launch taps into the playful Sandwich vs Candy conversation, turning a simple consumer preference into a larger brand moment. A digital film brings the idea to life by playing on the choice between the two formats and showing why, with FLIP, there is no need to choose.
Ankit Chona, Founder, Hocco Ice Creams, said, “At Hocco, we have always enjoyed looking at familiar things differently. FLIP came from a very simple thought: why should you have to choose between an ice cream sandwich and an ice cream candy when you can have both? We wanted to create something that feels new, but is also instantly fun and easy to enjoy. That is what FLIP is all about.”
Available in Chocolate and Biscotti, FLIP combines familiar flavours with a playful format designed to make every bite a little more interesting. Priced at ₹70 per piece, FLIP is available across General Trade and Quick Commerce PAN India.
With FLIP, Hocco continues to experiment with new formats and consumer-led ideas that bring a fresh perspective to the ice cream category. Because when you can have both, why choose?
Product Details
Product: Hocco FLIP
Format: Half sandwich, half candy ice cream
Flavours: Chocolate and Biscotti
MRP: ₹70 per piece
Availability: General Trade and Quick Commerce, PAN India
