Gurugram, 28 October 2026: For parents, a child will always have a home to return to. But what happens when the child grows up, moves to another city and builds a home of his own? This Diwali, Home Credit India, a leading consumer finance company, explores this quiet yet deeply relatable shift through its new campaign, #ApnoKeSaathDiwali, built around the thought ‘Ghar Wahan, Gharwale Jahan’ (Home is where your loved ones are).
The campaign film is now live on YouTube, Instagram, Facebook, X and LinkedIn.
At the heart of the campaign is a familiar story of growing up, moving away, and finding new ways to stay connected. Manish, a young professional who has moved from his hometown Shimla to Mumbai, cannot make it home for Diwali because of work. “Aap log yahan aa jao na,” (Both of you, please come here) he tells his parents.
For parents who have spent years making sure their son always feels at home, stepping into his home is a new experience. For them, it was his home, shaped by a life they have not been part of every day. As his father sees the household appliances he had bought, Manish tells him it is the result of his own hard work, with Home Credit’s help for the rest, so that his savings stay safe. Pride quietly takes over. The father discovers that the boy he once looked after is now capable of looking after himself.
The most significant discovery comes when neighbours and friends begin to arrive, greeting the parents with affection, and sharing stories of their son.
Slowly, the unfamiliar apartment begins to feel like home.
The film’s emotional core lies in this role reversal. The parents who once created a sense of belonging for their son now experience it in the home he has built for himself. As the evening unfolds with laughter, stories, and shared Diwali rituals, the family realises that home is not tied to a particular place or the memories associated with it. It is something people create for one another, wherever life takes them.
Through this story, Home Credit India connects the emotional significance of Diwali with the everyday aspirations that shape modern Indian families. The film positions life’s upgrades not merely as material additions, but as small milestones that make independent living more comfortable and allow people to build a life of their own, while staying connected to the relationships that matter most.
Commenting on the campaign, Ashish Tiwari, Chief Marketing & People Officer, Home Credit India, said: “As children grow up and build lives of their own, the relationship with their parents quietly evolves . With this film, we wanted to capture this beautiful role reversal , where parents step into the world their children have built and discover how much they have grown. It is a reminder that while life takes us in new directions, the values and relationships we grow up with continue to shape who we become. Through #ApnoKeSaathDiwali, we bring the emotional essence of our #ZindagiHit thought to life – our loved ones are with us at every step, and Home Credit is by their side too, making everyday upgrades more accessible so that tomorrow’s aspirations can become today’s reality. The campaign celebrates the balance between embracing new beginnings and staying connected to what matters most, reinforcing Home Credit’s commitment to helping customers realise their aspirations and build a better future for themselves and their families.”
The film closes with the voiceover reinforcing the brand’s commitment to standing by its customers’ side at every step, bridging distances, enabling life’s upgrades, and helping bring tomorrow’s aspirations closer to today.
About Home Credit India:
Home Credit India Finance Pvt. Ltd., a subsidiary of TVS Holdings Ltd., is a leading consumer finance company committed to driving credit penetration, and financial inclusion across India. Home Credit India offers a diversified range of innovative products, supported by a superior customer experience, and continues to expand its pan-India presence. With a focus on providing simple, trustworthy, transparent, tech-driven accessible financial solutions, Home Credit India has been part of financial journey for over 2 Crore customers through a robust network of approximately 60,000 points-of-sale (PoS) spread across 625 cities nationwide.
