Mumbai, India | 11th November 2026 — NIVEA, India’s most trusted skincare brand*, launches a new TVC for NIVEA Soft featuring its brand ambassador Taapsee Pannu alongside actor and digital creator Jannat Zubair. Rooted in the philosophy of effortless skincare, the campaign highlights the importance of effective hydration and the right moisturization. The TVC aims to encourage young consumers to move beyond complicated skincare routines and focus on everyday care their skin truly needs.
The film opens with Taapsee Pannu introducing Jannat Zubair, the Gen Z ‘desi baddie’, who is navigating the many skincare trends and routines in search of the right face care. As Jannat finds herself overwhelmed by the influx of skincare options and trending routines, Taapsee steps in to cut through the clutter, bringing the focus on everyday moisturization.
With NIVEA Soft, everyday moisturization is effortless, offering 3X more hydration with the goodness of 100% natural Jojoba Oil and Vitamin E. NIVEA Soft is loved by Indians for its non-greasy and quick absorbing formula that gives 72 hours of hydration for fresh and softer skin.
Speaking on the TVC, Geetika Mehta, Managing Director, NIVEA India, said, “As skincare awareness continues to grow among younger consumers, we want to make the fundamentals of good skincare accessible and simple. With NIVEA Soft, we aim to make everyday moisturization an easy and essential part of every skincare routine. Taapsee Pannu brings confidence and relatability to the campaign, while Jannat Zubair connects with a younger generation exploring its skincare choices. Together, they make the importance of everyday hydration relatable to consumers across generations, reminding them that while skincare trends may evolve, hydration remains essential to healthy-looking skin.”
With its latest TVC, NIVEA highlights how the right moisturizer helps keep skin hydrated, nourished and healthy-looking.
The campaign will reach audiences across television, digital and social platforms, engaging Gen Z consumers while highlighting NIVEA Soft’s approach to simple, science-backed skincare and the importance of consistent moisturization.
Watch the film here: https://www.youtube.com/watch?v=Ro-wtwNDVus
About Beiersdorf AG
Beiersdorf has stood for innovative skin care and pioneering skin research for over 140 years. The company headquartered in Hamburg, Germany, employes more than 22,000 people worldwide. In the fiscal year 2024 Beiersdorf generated sales of €9.9 billion and an operating result (EBIT excluding special factors) of €1.4 billion. Leading international brands such as NIVEA (the world’s no. 1 skin care brand*), Eucerin, La Prairie, and Hansaplast are cherished by millions of people around the world every day. Renowned brands such as Aquaphor, Coppertone, and Chantecaille complement the extensive portfolio in the Consumer Business Segment. Through its wholly owned subsidiary tesa SE, Beiersdorf is a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. Guided by the purpose ‘Care Beyond Skin’, Beiersdorf pursues an ambitious sustainability agenda with the target to achieve Net Zero emissions by 2045 and aims to champion a more inclusive society.
