Bengaluru, November 11, 2026: Tata Tea Kanan Devan introduces Tata Tea Kanan Devan Gold, a new premium Assam Dust Tea crafted for consumers seeking a richer* & more* indulgent tea experience. Made with select tea leaves sourced from Assam, the new blend brings together rich taste, enticing aroma, satisfying strength and a beautiful golden colour, creating a distinctive cup for everyday enjoyment.
Inspired by the lush tea estates of Assam, Tata Tea Kanan Devan Gold brings the richness of its tea origins into the everyday cup. This provenance is reflected in its distinctive premium packaging, featuring sweeping green tea estates that evoke the beauty and freshness of the plantations from which the tea is sourced.
Bringing the proposition to life is the brand’s new film, “Wake up to the taste of your dreams.” Set in a dreamlike tea estate, the film follows a young woman through mist-covered plantations as she searches for the finest tea leaves. Drawn towards a golden patch of sunlight and the aroma of fresh tea, her dream seamlessly transitions into reality as she wakes to the aroma of tea being prepared at home. Her husband brings her a cup, and the first sip surprises her with its rich taste and inviting aroma. When she asks whether it is the same Kanan Devan she knows, she discovers the new Tata Tea Kanan Devan Gold. The film captures the delight of discovering an elevated tea experience in an everyday moment.
Speaking on the launch, Mr. Sharat Verma, President – Packaged Beverages and Organic India, Tata Consumer Products, said, “Kanan Devan has been part of tea-drinking occasions in Karnataka for many years. With Tata Tea Kanan Devan Gold, we are taking that familiar experience a step further. By bringing together select Assam tea leaves, rich taste, inviting aroma and satisfying strength, we want to offer consumers a more premium and indulgent cup while staying rooted in what they value in their everyday tea. Our new campaign, ‘Wake up to the taste of your dreams’, brings this promise alive by turning an everyday cup of tea into a moment of discovery and delight.”
Tata Tea Kanan Devan Gold will be available across Karnataka in 100 g and 250 g packs, priced at ₹60 and ₹150 respectively. The product will initially be available through General Trade, followed by expansion into modern trade and e-commerce channels.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of 290 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 20,290 crores with operations in India and International markets.
