Cetaphil has launched a new consideration-led campaign for its Healthy Renew range, featuring Roshni Chopra and Isabelle Kaif. The campaign explores a more effortless approach to ageing, built around the idea that the choices we make today can shape how we feel and look in the years ahead.
The opportunity for Schbang was to make skin longevity feel relevant to everyday life, rather than presenting ageing as something to correct or reverse. The idea was to find familiar moments and conversations where this mindset could naturally exist, and bring the role of skincare into them without making the films feel like traditional skincare advertising.
This came to life through a series of micro-dramas following Roshni and Isabelle as two close friends who meet over their Sunday rituals and talk about the things changing in their lives. From making more considered choices and planning ahead, to embracing changing bodies and taking better care of their skin, each film finds a different entry point into the idea of doing something today for the person you are becoming.
Across the films, Cetaphil Healthy Renew becomes part of these everyday conversations, bringing in the range’s approach to caring for changing skin through simple, consistent and purposeful care. The campaign brings together relatable storytelling, the natural chemistry between Roshni and Isabelle, and the larger thought of effortless healthy ageing, encouraging women to think about skin care as a long-term investment rather than something they turn to only when concerns appear.
“Cetaphil’s Healthy Renew line of products gave us an opportunity to embrace ageing and make it a more positive, everyday choice that reflects the future we want for ourselves. Through Roshni and Isabelle’s Sunday brunches, we brought to life the ideas of healthy ageing and skin longevity through their charming banter and camaraderie.”, said Karthik Krishnan, Senior Creative Director, Schbang.
The campaign features four films across social and digital platforms, bringing the Healthy Renew range into relatable moments while reinforcing its focus on skin longevity and everyday care.
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About Cetaphil
For over 70 years, Cetaphil has been committed to advancing skin science to provide you with the best sensitive skincare solutions. We specifically formulate our products to care for all types of sensitive skin.
The Cetaphil name and its products for sensitive skin have been trusted for 75 years, and we continuously conduct rigorous clinical testing to earn our reputation as the #1 doctor recommended sensitive skincare brand in the US and other countries around the world. Today, Cetaphil is available in more than 70 countries worldwide and offers a wide range of everyday products for your skincare needs, from cleansers and moisturizers to baby products and solutions for sensitive skin conditions.
About Schbang
Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1200+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.
It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.
