12th November, 2026 – QB MEN, a Jaipur-based premium menswear brand founded by Yash Bothra, has raised pre-seed funding in a round led by BeyondSeed, with participation from Rajkot Ventures and Prajay Advisors.Yash Bothra founded QB MEN because he observed that Indian men’s fashion had limited options for self-expression, with most traditional choices available being solid colors, well-known colors, and clothing suitable only for particular occasions. In alignment with Yash’s vision, the brand now provides an alternative through unique print designs, versatile silhouettes, and clothing that could be worn for everyday activities rather than just for special events.
At the core of QB MEN’s business is a demand-led production model designed to minimise inventory risk and drive operational efficiency. Instead of committing to large production volumes upfront, the brand launches original prints in limited batches, gauges customer response and scales production based on demonstrated demand. This agile approach allows QB MEN to optimise working capital, minimise dead stock and maintain a steady pipeline of fresh, customer-relevant designs as it scales its business.
Speaking about the fundraise, Yash Bothra, Founder of QB MEN, said: “I started QB MEN with a simple idea men’s clothing needed more flavour. We didn’t want to reinvent the silhouettes men already love; we wanted to give them personality through prints. What makes our business exciting is that we let our customers guide what we produce. This investment isn’t about building inventory; it’s about building a brand. Our focus now is on creating exceptional content, delivering a world-class customer experience and building lasting relationships with our community. We want QB MEN to become a brand that people genuinely connect with.”
Suraj Doshi, Head of Investments, BeyondSeed, added: “For decades, the Indian man’s festive wardrobe was one dependable kurta, worn for every occasion, from Diwali to office celebrations. Ethnic wear stayed an occasional purchase until D2C brands changed how men shop for it. Yash, building QB MEN from Jaipur, is the kind of founder we look for at BeyondSeed. He knows his customers deeply and builds with discipline rather than chasing growth. We are delighted to have backed QB MEN from its early days.”
The fresh capital will be directed primarily towards building QB MEN into a stronger consumer brand rather than financing inventory. Key priorities include brand storytelling, high-quality content creation, enhanced customer experience, retention marketing, community engagement and expanding distribution. The investment marks the next phase of QB MEN’s journey — evolving from a growing fashion business into a recognised, customer-first menswear brand.
QB MEN is targeting 100% year-on-year growth over the next 12 months. With a reported repeat purchase rate of 23.8%, the brand sees significant potential to deepen customer loyalty and strengthen long-term relationships through improved post-purchase experiences and personalised engagement.
The QB Men’s line features shirts, kurtas, co-ord sets, and jackets. This line is designed using traditional Indian prints combined with modern-day cuts, which allows customers to find a style that expresses themselves individually while staying within a budget. The brand will also look at expanding the same to chinos, trousers and kids/boys wear.
QB MEN has an e-commerce platform that sells directly to consumers as well as selling on other e-commerce platforms such as Myntra and Jaypore, along with a few select brick-and-mortar stores across regions.
About the Brand
Yash Bothra founded QB MEN, a Jaipur-based Indian menswear brand. QB MEN is known for being expressive and print-first in its approach to fashion. The company’s products include shirts, kurtas, co-ord sets, and jackets. All of these items are designed using traditional Indian design principles but with modern cuts and shapes. QB MEN has positioned itself as an “accessible premium” brand. The company focuses on developing its own prints in-house; refreshing designs on a regular basis; and having a flexible manufacturing process so that they can see how customers react to new designs prior to scaling up production. QB MEN distributes its products via its own website, online marketplaces, and selected retailers. QB MEN’s goal is to provide expressiveness in menswear to a wider audience.
