Mumbai, 12th Nov 2026: AU Small Finance Bank (AU SFB) has secured exclusive three-year naming and station-wide branding rights for Bandra Colony Metro Station on Mumbai Metro 3’s Aqua Line. The association, secured through Times Innovative Media Limited (TIML), gives the Bank visibility across station naming assets and multiple commuter touchpoints, strengthening its presence within Mumbai’s commercial and urban transit ecosystem.
The station now carries the ‘AU Bank Bandra Colony’ identity. Located in Bandra East, close to Bandra Kurla Complex (BKC), one of Mumbai’s key business districts, it also adjoins AU SFB’s upcoming Head Office. This creates a natural link between the Bank’s corporate base, the surrounding business district and a metro corridor used by employees, customers, business partners and commuters across the city.
The initiative also adds to AU SFB’s portfolio of high-visibility brand platforms aimed at building consumer connect at scale. The Bank’s presence on Kaun Banega Crorepati (KBC), one of India’s most recognised television properties, has helped expand its national visibility and engage audiences across markets. The Bandra Metro initiative takes this approach into the everyday urban environment, giving the brand a sustained on-ground presence at a key transit location in India’s financial capital.
Mumbai holds an important place in AU SFB’s expansion plans, given its position as a major financial hub and home to leading banks, corporates, financial institutions and regulators. The market offers opportunities to deepen engagement with businesses, professionals and entrepreneurs. AU SFB currently has 54 physical touchpoints across Mumbai, reflecting its expanding network.
AU SFB’s branding spans key station and commuter touchpoints, including entry and exit naming signage, digital station-name displays, route maps and roundels, ticketing areas, AFC gates, escalators, concourses, platform screen doors and advertising units. The ‘AU Bank Bandra Colony’ identity also appears on relevant in-train route maps and station indicators.
According to Mumbai Metro Rail Corporation (MMRC), Mumbai Metro 3’s Aqua Line has recorded more than 7 crore passenger journeys in its first year of full-route operations between Aarey JVLR and Cuffe Parade. This reflects the scale of commuter movement along a corridor connecting some of Mumbai’s major commercial, financial and residential hubs.
AU SFB has also integrated its banking propositions into the commuting environment, with personal loan and credit card communication tailored to relevant passenger touchpoints. Select creatives enable digital engagement through QR codes, website links and other calls to action.
About AU Small Finance Bank:
AU Small Finance Bank Limited (AU SFB) is a Scheduled Commercial Bank and has established itself as India’s largest Small Finance Bank since commencing its banking operations in April 2017. Founded in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AU is in its 10th year as a Bank, guided by a deep rooted “Dharma” of customer centric service.
Over three decades, AU has built a sustainable and inclusive financial institution that empowers underserved and under reached communities through a robust retail led banking model. The Bank has received an in-principle approval from the Reserve Bank of India (RBI) to transition into a Universal Bank. AU SFB’s wide network of over 3,100 banking touchpoints across 21 States and 4 Union Territories enables service to more than 1.28 crore customers, powered by a workforce of ~61K employees.
As on 30th September 2026, the Bank had a deposit base of ₹1,70,460 cr, gross loan portfolio of ₹1,53,769 cr and a total assets size of ₹2,11,804 cr. AU SFB is listed on NSE and BSE. AU SFB’s fixed deposits are rated AA+/Stable by CRISIL Ratings.
