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Disney cuts ad spends on Facebook: Is it the new trend?

Disney joins other companies like Starbucks Corp, Unilever Plc, Adidas AG et al. that have pulled advertising from the tech giant.

Disney pauses Ad spending on Facebook

Disney, Facebook ad spenders has reduced their spending on Facebook and Instagram against the spread of hateful content on the platforms. Disney has also reduced...

AppsFlyer announces partnership with Facebook Audience Network

Facebook’s API allows for a more precise measurement of the ad revenue generated by a particular cohort of users, yielding a more...

Facebook considers political ad ban through November

Social media giant Facebook is discussing whether to impose a ban on political ads in its network before the US election this...

Facebook starts the Digital Marketing Training program ‘Summer of Support’ for companies

Facebook also launched a new six-week series of digital marketing awareness courses, beginning this week in order to provide crucial ideas, perspectives, knowledge, and...

Unilever, Honda, Verizon temporarily withdraw Facebook ads

Some of the well-known brands have announced that they won’t advertise on Facebook, to show solidarity against hate, speech, racism, misinformation, and fake news. The...

Indian Consumers Shifting Focus to Product Origin and Trust in Brand, says Report by...

Indian consumers are now paying more attention to the origin of products and are also looking at how brands have responded to the crisis...

Facebook and Reliance Jio deal: Amazon & Google deal with Fear of Missing Out...

Tech giants Amazon and Google are on incremental pressure in the fear of missing out, following the deal between Facebook and Reliance Jio.

AppsFlyer and Facebook Audience Network Launch First-to-Market Campaign-Level In-App Advertising Measurement

AppsFlyer, the global attribution leader, helps the marketers to grow their business by taking corrective decisions. It helps them by providing comprehensive...

Expert Views

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...

Marketing Tokyo Olympic 2020 digitally

The 2020 Tokyo Olympic will always remain in the history books since it is the first time that the Olympic Games are...