India, June, 2025: Secret Alchemist — the holistic wellness brand founded over thirty-five years ago by Sumi Thadani, a pioneer in holistic healing — is known for its aromatherapy-led wellness products crafted with pure essential oils. Drawn to Secret Alchemist’s mindful ethos, actress and wellness advocate, Samantha Ruth Prabhu, joined as co-founder in 2024 lending vision and voice to its next chapter.
After successfully establishing itself as a much sought conscious aromatherapy-led brand, Secret Alchemist under the leadership of Ankita Thadani and Samantha Prabhu, has now anchored itself in the personal care space with the launch of Clean Perfumes — an exciting new category that reflects the brand’s unwavering commitment to honest, transparent, and skin-conscious formulations. Ankita and Samantha were committed to creating a perfume range that is free from harmful phthalates, parabens and synthetic dyes that are known to cause skin irritation, hormonal imbalances and respiratory concerns, while offering the delight of layering and long lasting fragrance.
Secret Alchemist’s Clean Perfumes range has been created after extensive research and development by Ankita and Samantha to redefine what it means to wear fragrance with integrity. These perfumes blend therapeutic essential oils with consciously selected, IFRA-compliant ingredients and plant-based, grain-derived alcohol to craft scents that are sensorially beautiful, skin-friendly, and safe. Free from parabens, phthalates, sulfates, synthetic dyes, and animal-derived ingredients, each formula is vegan, cruelty-free, and manufactured in FDA-approved, GMP-certified facilities that meet both IFRA and EU standards. With full ingredient and allergen transparency, Secret Alchemist believes that clean means honest — safe, ethical, and consciously crafted.
Secret Alchemist makes its debut with an exciting collection of gender-neutral clean fragrances, thoughtfully crafted to elevate everyday moments. The range features:
- Rose Oud 100ml: (MRP: INR 999/-)
Rose Oud is a bold, sultry blend of pink pepper, Turkish rose, and smoky oud that exudes mystery and confidence.
- Madurai Jasmine 100ml: (MRP: INR 999/-)
Madurai Jasmine is a soft, sensual blend of orange blossom, Indian jasmine, and vanilla that radiates quiet strength and intimacy.
- Bergamot Nostalgia 100ml: (MRP: INR 999/-)
Bergamot Nostalgia is a fresh, radiant blend of citrus, cherry blossom, and sandalwood that uplifts and energizes the senses.
Three distinct scents crafted with pure essential oils for a fresh, long-lasting fragrance. Whether you crave bold mystery, bright energy, or gentle sensuality, there’s a perfect scent to match your vibe.
Commenting on the launch, Ankita Thadani, Co-Founder of Secret Alchemist , said, “This foray marks a significant milestone for us, as we continue to redefine wellness and beauty through clean, conscious formulations. Perfume is deeply personal, and we wanted to create scents that not only smell incredible but also respect the skin and the environment. With no harmful additives and thoughtfully sourced ingredients, our Clean Perfumes are an invitation to indulge, guilt-free. It’s our way of proving that luxury and transparency can go hand in hand.”
Samantha Prabhu, Co-Founder of Secret Alchemist, said:
“I’ve always loved wearing perfume. It’s such a personal, intimate ritual for me. Over time, I became more mindful about what I put on my skin, and choosing clean ingredients became a non-negotiable. Launching Clean Perfumes with Secret Alchemist was a natural next step. It’s been such a beautiful process creating scents that are thoughtful, layered, and timeless. Just like the women and men we create them for.I hope they become a part of your day the same way they’ve become part of mine.”
