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Abu Dhabi T10 Expands Reach in Cricket’s Biggest Market as JioStar Secure Broadcast Rights for Indian Subcontinent

Partnership Marks Major Milestone in Tournament's Global Growth Strategy Under Abu Dhabi Stewardship

Monday, 26 October 2026, Abu Dhabi: The Abu Dhabi T10 has taken another major step in building its next chapter, with JioStar as the official broadcast partners for the Indian subcontinent, significantly strengthening the tournament’s  presence in the world’s largest and most influential cricket market. 

The landmark partnership will see all 32 matches of the 2026 Abu Dhabi T10 broadcast live across Star Sports’ extensive  linear television network and streamed on JioHotstar, bringing cricket’s fastest format to hundreds of millions of  enthusiastic Indian cricket fans. 

The announcement represents the latest milestone in the tournament’s ambitious growth strategy. It follows Abu Dhabi  Cricket & Sports Hub’s (ADCSH) transition to majority ownership and commercial rights holder earlier this year,  positioning the Abu Dhabi T10 as a Government-owned and Government-managed national sporting asset with an  expanded international vision. 

India, along with the subcontinental region has long been the Abu Dhabi T10’s largest international audience, and the  new broadcast agreement dramatically enhances the tournament’s visibility by partnering with one of the country’s  most influential sports media companies. Together, Star Sports and JioHotstar reach more than 800 million viewers every  week and are home to some of sport’s most prestigious competitions, including the TATA Indian Premier League, ICC  events, The Hundred, English Premier League, Wimbledon and the US Open among others. 

Matt Boucher, ADCSH’s Chief Executive Officer and CEO of Abu Dhabi T10, said: “This partnership represents a special  moment in the continued evolution of the Abu Dhabi T10. India has always been our biggest and most passionate market  and collaborating with JioStar enables us to connect with an even broader audience through platforms renowned for  delivering world-class cricket coverage. 

“As we continue building the tournament’s next growth chapter under Abu Dhabi’s stewardship, expanding our  broadcast footprint is central to our long-term strategy. We are committed to establishing the Abu Dhabi T10 as a leading  sporting and entertainment product, and this partnership gives us an exceptional platform to inspire new fans while  strengthening our connection with existing audiences across India and the subcontinent.” 

Prashant Khanna, Head – Sports: Rights & Innovation, JioStar: “T10 has found its audience in India for its mile-a-minute  format, and we are excited to bring that same energy to the Abu Dhabi T10. In a market that lives and breathes cricket  like no other, JioStar’s unparalleled reach can take the event far and wide while pulling in a whole new set of fans along  the way.”

Beyond live coverage, JioStar will also support the tournament with a range of enhanced fan engagement initiatives  designed to deepen audience interaction throughout the competition. These are expected to include exclusive content,  behind-the-scenes access, and innovative digital features that will bring fans even closer to the action across the  tournament’s 13-day schedule. 

The 2026 Abu Dhabi T10 will take place from 7th-20th November at Abu Dhabi’s iconic Zayed Cricket Stadium and will  feature 32 matches across 13 action-packed playing days, including six triple-header days and seven double-header days.  The tournament’s Official Player Draft was held in Abu Dhabi on 30 September, with leading international stars again  competing in cricket’s fastest professional format. 

With strengthened governance, long-term institutional backing and an expanding commercial and broadcast strategy,  the Abu Dhabi T10 continues to build on its impressive global momentum, having generated more than 527 million social  media impressions and delivered US$512 million in broadcast value during the 2025 edition. 

“The partnership with JioStar is expected to significantly increase audience engagement in India while reinforcing the  Abu Dhabi T10’s position as a leading global cricket property. By combining elite international talent with world-class  broadcast production, multilingual coverage and enhanced broadcast storytelling, the tournament is poised to reach its  largest audience yet while further cementing Abu Dhabi’s reputation as the global home of cricket’s fastest format,”  added Matt Boucher. 

About JioStar 

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global  media & entertainment company that is reimagining the way audiences consume entertainment and sports.  Its television network and streaming service together reach more than 800 million viewers every week, igniting  the dreams and aspirations of hundreds of million people across geographies.  

About Abu Dhabi T10 

Abu Dhabi T10 is cricket’s fastest format, delivering explosive, high-intensity action through 90-minute  matches designed for modern stadium and broadcast audiences. The 2026 edition will feature six  teams competing in 32 matches at the iconic Zayed Cricket Stadium from 7–20 November. Established in 2017 and hosted in Abu Dhabi since 2019, the tournament has evolved into a globally  recognised cricket competition, attracting leading international players and audiences worldwide.  Sanctioned by the Emirates Cricket Board (ECB) and approved by the International Cricket Council  (ICC), Abu Dhabi T10 is now majority-owned and managed by Abu Dhabi Cricket & Sports Hub (ADCSH)  under government stewardship. 

The tournament now enters its Next Innings, a bold new era defined by strengthened governance, long term growth and an enhanced global profile. Supported by the Abu Dhabi Sports Council and the  Department of Culture and Tourism, Abu Dhabi, it plays an important role in advancing the Emirate’s  ambition to become a leading global sporting destination. 

In 2025, Abu Dhabi T10 generated over US$512 million in media value. Since its inception, the  tournament has featured 581 players representing 26 nationalities, built a combined social media  following of over 4.8 million and achieved a cumulative reach exceeding 1.2 billion.

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