New Delhi, 26th October 2026: GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is taking its product experience beyond the traditional showroom with a live display of GROHE SPA, its premium luxury showering collection, at Terminal 3 of Delhi International Airport. On view from October to December 2026, the installation brings GROHE’s design and technology into a high-footfall public space, allowing travellers to discover the brand as part of their everyday journey.
The activation is a world first for GROHE SPA and a pioneering move within the sanitaryware industry. Stepping outside conventional retail, it makes product discovery more experiential and brings GROHE SPA’s design, technology and innovation closer to consumers in an unexpected setting.
GROHE SPA is the brand’s expression of personalised luxury. Combining German engineering, minimalist design and intuitive technology, it sets a new benchmark for wellbeing through water. At the airport, travellers can experience how these elements come together to create individualised showering experiences, and engage with a more considered, personal approach to the bathroom.
Commenting on the initiative, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. The bathroom is becoming a personal sanctuary, a space to unwind, restore balance and find calm amid the demands of everyday life. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting, where the pace of travel makes moments of pause especially meaningful. We hope it encourages people to see premium bathroom design differently, as something that goes beyond functionality to embrace comfort, tranquillity and wellbeing.”
The initiative also reflects the evolving role of physical brand experiences, as consumers increasingly engage with brands beyond conventional retail. By placing its products in a high-footfall public space, GROHE in India aims to create a tangible brand interaction that combines product discovery, consumer engagement and experiential visibility.
Over its three-month presence, the activation will offer sustained exposure to a diverse travelling audience and the chance to interact with GROHE’s portfolio. It further reinforces GROHE’s commitment to bringing design, technology and innovation into everyday spaces, and to creating distinctive consumer experiences beyond the showroom.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging.
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
