AC & ACC’s #ChangeTheStory wins Gold at South Asia SABRE Awards ’22


#ChangeTheStory, a joint initiative through Ambuja Cements Ltd. And ACC Ltd. To create cognizance approximately sustainability and the environment has won but every other laurel by bagging the gold award beneath the CSR category of the distinguished South Asia SABRE Awards 2022. The contemporary honor and popularity, which takes notice of the campaign’s engagement and relationship building, serves some other reminder of the cement makers’ dedication to sustainability and the environment.

The SABRE Awards highlight the industry’s most compelling work, mainly those that concentrate on projects driving actual enterprise effect. Winning this honour, as a result, serves as a first-rate validation of the cement makers’ dedication to the surroundings. As a part of this incorporated campaign, Ambuja Cements and ACC—which can be amongst India’s most innovative and sustainable—released a bubble barrier generation to be able to remove 2,400 tonnes of plastic waste from the Mantola canal in Agra. This may directly make contributions to the cleanliness of the Yamuna, considered one of India’s most iconic, important, and holy rivers. Similar technology has been deployed on the BBMB Lake inside the Sunder Nagar region of Mandi, Himachal Pradesh, to remove plastic waste from the water frame.

The plastic accrued may be despatched to recycling centers for additional processing. #ChangeTheStory has therefore shown sustainability measures sponsored by way of generation can go away an enduring, tremendous, and measurable impact on our surroundings.

Mr. Neeraj Akhoury, CEO India Holcim and MD & CEO of Ambuja Cements Ltd., stated “It gives me big pleasure to notice that the #ChangeTheStory campaign has obtained but another honor for why it become conceived—advertising of sustainability. Sustainability is vital to Ambuja Cements and ACC, and this campaign coalesced our joint efforts. Each such honor and popularity remind us that we’re in the proper direction to sell the surroundings and ecology, while additionally inspiring us to no longer spare any efforts in this regard.”

With its coronary heart inside the proper place, the marketing campaign has been triumphing many honours for its rationale and achievements. In June, it won the gold award under the environment class at the referred IMAGE XX Awards by means of Adgully. It additionally received the bronze on the Abby Awards 2022 under the green class. This initiative has reached out to extra than 32 million human beings, throughout multiple platforms, together with print and digital. Considered one of its lead video films conveys the message, via the lens of a scientist, that it’s time to alternate the story by freeing our rivers in their polluted beyond. The organization created a rap track throughout owned platforms offering the marketing campaign mascot “Bubble Sharma”. This becomes accompanied with the aid of a bouquet of informative posts and videos on social media. That aside, ACC and Ambuja Cements collaborated with a bunch of micro and nano-social media influencers to force engagement around the bubble barrier generation.

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