Adidas introduces new super-foam for everyday runners with the revamped supernova franchise

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Adidas introduces new super-foam for everyday runners with the revamped supernova franchise
Adidas introduces new super-foam for everyday runners with the revamped supernova franchise
  • Designed to re-define the standards of comfort, the SUPERNOVA franchise features a fully redesigned upper, a super-foam Dreamstrike+ midsole, and a Support Rod System to deliver maximum comfort and cushioning
  • adidas study looking into the needs and demands of the everyday runner highlights comfort as one of the top priorities when selecting a running shoe
  • Priced at INR 14,999, SUPERNOVA RISE is available for purchase at select adidas stores and on https://www.adidas.co.in/ starting December 01, 2023.
  • The successive SUPERNOVA SOLUTION and SUPERNOVA STRIDE will be available starting February 22, 2024.

 

India, December 04, 2023  Today, adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free.

 

As per research conducted by adidas[1] with 1,300 female runners, comfort is one of the most important criteria for everyday runners while selecting a running shoe.

 

Built upon insights garnered over years of delivering performance-driven running shoes for athletes across levels, the new SUPERNOVA silhouettes feature Dreamstrike+, a new midsole foam that takes inspiration from LIGHTSTRIKE PRO – the midsole material utilized across the record-breaking ADIZERO franchise, but with an updated formula to offer unparalleled comfort and cushioning. To provide runners with comfort suited to their needs, the material forms the entirety of the midsole on SUPERNOVA RISE and SUPERNOVA SOLUTION. However, on the SUPERNOVA STRIDE model, it is positioned in the forefoot region alongside an EVA compound midsole.

 

In the SUPERNOVA RISE and SUPERNOVA SOLUTION models, the Dreamstrike+ midsole is complemented by a Support Rod System. Inspired by the physiology of the foot in motion, this new technology is embedded in the outsole to grant harmonized support, transition, and stability where it is needed. The Support Rod System in SUPERNOVA SOLUTION slightly differs from that featured in the SUPERNOVA RISE, with the two middle rods splinted together to offer additional support for runners who seek it. With both technologies working in tandem, Dreamstrike+ and the Support Rod System provide runners with a comfortable, yet well-supported running experience.

 

Other key features include a comfort heel fit which uses a combination of cushioning foam and soft textile designed for maximum comfort and support. The engineered sandwich mesh and expertly crafted details ensure that all runners’ needs are accommodated. 

 

Inspired by nature and the energy of bioluminescence, sporting a dark base of black and aurora with semi-green spark detailing, the SUPERNOVA RISE is priced at INR 14,999 and is available for purchase across select adidas stores and online, starting December 01, 2023.

 

For further information, please visit https://www.adidas.co.in/supernova-rise-shoes/IG5846.html