Aditya Birla Fashion and Retail selects Accenture to its virtual journey

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Aditya Birla Fashion and Retail restricted (ABFRL), one of India’s leading fashion corporations, proclaimed its collaboration with Accenture for a digital transformation program.

Designed to drive growth, increase business light soreness and improve operational potency.

As a part of its transformation strategy, ABFRL has chosen Accenture to style, develop, associate degreed deploy an enterprise resource designing (ERP) system.

Supported SAP S/4HANA® to contour business processes and improve visibility and accessibility of knowledge across ABFRL.

The new ERP system can support ABFRL that owns brands like Louis Philippe, Van Heusen, Allen Solly, and Peter European country across stores in Asian countries to efficiently manage multiple fulfillment channels and consolidate disparate technology systems.

 it’ll be designed to boost client service by combining ABFRL’s producing and retail functions into a digital core mistreatment SAP S/4HANA® for Fashion and Vertical Business.

Praveen Shrikhande, Chief Digital and knowledge Officer at ABFRL, commented, “We square measure happy to partner with Accenture on a digital transformation program.

To remain ahead in today’s fast-changing industry, it’s necessary to identify and react with speed to changes in shopper preferences.

The consolidation and digitization of our core ERP system can facilitate the U.S. to improve light soreness and responsiveness during a digital-first world, whilst.

We tend to expand our operations and integrate new businesses to grow our brands and merchandise portfolio, enter new shopper segments, and expand into new markets.”

Manish Gupta, Lead for Accenture’s product trade cluster in an Asian country, said, “The disruption of the past 2 years has created it clear that technology is predominate for businesses as we tend to form the longer term of retail.

 Our collaboration with ABRFL won’t solely facilitate them build associate degree integrated digital core across producing, wholesale and retail functions to drive operational efficiencies, however additionally unlock new worth for future disruptions and growth.”

Additionally, ABFRL can use Accenture myConcerto® — an associate degree insight-driven platform — to outline a change vision and build a price case that guides its producing, delivery and alter management operations, and underpins the company’s continuous innovation.

Accenture’s Retail trade cluster helps retail corporations and their scheme partners adapt to alter, stay resilient and keep faithful to their purpose during an accountable approach.

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