After RFP process Goldmine advertising wins promotions of IPPB


Goldmine Advertising today declares that it has won the advertising and marketing instruction for ‘India Post Payments Bank’ after a multi-agency pitch following the Open RFP operations drifted by the bank.

The RFP is a process of skill full examination carried out by genius panels for each of the subject-based units of the judgment under the advice of four main panels. Genius panels are made up of senior student’s international members, and research users.

Goldmine Advertising one of the independent agencies of India, today declare that it has won the promotions compulsory for ‘India Post Payments Bank’ after a multi-agency pitch following the Open RFP process drifted by the bank.

As part of the mandate, Goldmine will be in charge of the whole advertising and marketing Policy content growth, social media, ATL & BTL ventures, and digital marketing needs of India Post Payments Bank above the next two years. The agency will be playing a major role to build the brand arrangement and brand fame. Goldmine Advertising has also been impaneled as one of the Media Production Agencies of IPPB.

India Post Payments Bank (IPPB) has been confirmed under the Department of Posts, Ministry of Communication, and financial with 100% rightness possessed by the Government of India under banking. The bank has been set up with the vision to build the approachable, cheap, and depend on the bank for the common man in India.

The basic mandate of IPPB is to expel the limit for the unbanked & the underbanked and reach the last mile purchase a network containing 155,000 post offices. IPPB’s reach and its value chain maps are built on the key supporters of India Stack – permit Paperless, Cashless, and Presence-less banking easily and stably at the customer’s doorsteps, through a CBS-integrated smartphone and biometric device.

Strength inclusive innovation and with a high focus on ease of banking for the masses, IPPB brings simple and cheap banking solutions through inbuilt interfaces available in 13 languages. IPPB is committed to offering a fill-up to a cash-less economy and contributing to the vision of Digital India and services India will suggest that every citizen have an equal opportunity to become financially secure and empowered.

For IPPB, every customer is predominant every transaction is remarkable and every deposit is valuable.

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