Dating app Aisle launches its new campaign, ‘One by Two’. The campaign aims to celebrate the conventional way of romance highlighting “what’s mine is also yours”. The campaign enlightens its users to date by focusing on experiences, finding happiness in small things, brewing old school coffee romances, infinite long walks, and the nervous excitement of first dates.
Through the campaign, Aisle plans to encourage young Indians to find their soul mates and discover their ‘One by Two’ moments. The campaign includes three ad films produced by Nationwide Pictures. focusing upon Aisle’s proposition of being a platform built for true romance. The videos expose the first date jitters of a young couple and display how sharing is the Indian style of romance. George Kora and Arsha Nair, actors from the Malayalam film industry feature in the ads.
Able Joseph, founder, and chief executive officer, Aisle, said, “There is no one love language for everyone because romance is different in every part of this world. At Aisle, we understand Indian romance. We wanted to make something that is simple and yet resonated with our youth. With One by Two, we plan to inspire people to find their share of romance, the traditional, old school way.”
The homegrown app aims at Indians who are romantics at heart. Their life goals revolve around finding true love and forming a family. It is true that the early period of a romantic relationship is of the most memorable moments for people to have in their lives. As an app that is customized for the emotions and sensitivities of Indian people, Aisle wants its users to open up and find their true matches. Over the last two quarters, Aisle saw more downloads than Bumble and became the second most popular dating app in India. Aisle intends to take its position higher up in the market with this campaign.