New Delhi, April 27, 2026: Crystal Crop Protec.on Limited (“Crystal Crop Protec.on”), one of India’s research-led agri-input companies, today announced the appointment of Akshay Kumar as its “Brand Ambassador”.
On the sidelines of this associa.on, Crystal Crop Protec.on also unveiled its first na;onal brand campaign with Akshay Kumar, “Desh Ka Kisan, Desh Ka Asli Hero”, a tribute to the contribu.on and everyday courage of India’s farmers.
This associa.on brings together Crystal Crop Protec.on’s three-decade long commitment to Indian agriculture with Akshay Kumar. Through this partnership, Crystal Crop Protec.on aims to further strengthen its connect with India’s farmers and help them adopt advanced solu.ons and improve farm profitability.
Ankur Aggarwal, Execu;ve Chairman and Managing Director, Crystal Crop Protec;on Limited, said, “Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connec=ng a na=onal icon with the true heroes who feed the na=on, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist.”
The “Desh Ka Kisan, Desh Ka Asli Hero” campaign will be rolled out across television, digital plaKorms and various on-ground farmer engagement plaKorms. The campaign will celebrate farmers as the backbone of the na.on while highligh.ng Crystal Crop Protec.on’s role as a partner that supports them with crop protec.on solu.ons, seeds and outsourced farm advisory teams deployed through its “Crystal Doctor” network.
Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protec;on said, “This associa=on with Crystal Crop Protec=on is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in ac=on is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.”
A name to reckon with in the Indian film industry, Akshay Kumar is known as a person of integrity, discipline and trust. A consistent advocate of social issues and a story-teller who connects with the pulse of the na.on. He will act as the voice that amplifies the farmers’ story — acknowledging their challenges, resilience and contribu.on to na.on building.
Sohit Satyawali, Chief Business Officer – Crystal Brands Business, Crystal Crop Protec;on said, “Akshay Kumar has always brought credibility and authen=city to the silver screen, and this associa=on will bring the same credibility to the Crystal Brand. This associa=on will strengthen our efforts to provide advanced crop solu=ons and help farmers build profitable farms”.
About Crystal Crop Protec;on Ltd.:
Crystal Crop Protec.on Ltd. is an India-headquartered crop protec.on products and natural crop solu.ons and seed manufacturing company with a special focus on research and development. With a presence in mul.ple jurisdic.ons and with a domes.c footprint, Crystal Crop Protec.on has built a presence through organic expansion, growing its distribu.on base to one of the highest in the category and the acquisi.on of established brands, giving it sustained visibility among growers.
