‘Alife’ new campaign features Bhumi Pednekar


Fortune company has introduced a new TVC for its Alife soap and in this video featuring Bollywood actress Bhumi Pednekar. With the launch, Fortune has announced its into personal care.

Specialization in strategy advertising agency Hetarsh Creative Force has conceptualized the TVC and directed by advertisement filmmaker Aman Sachdeva. The TVC tells the story of a small-town girl who works in her own beauty parlor. It celebrates the “natural beauty” that is achieved with the help of Alife soap. In this video, the company gives a message that every woman is beautiful in their own way. It is not only for a special occasion but also a creative celebration of insight that every young woman wants to look beautiful every day.

About this TVC video, Angshu Mallick, deputy chief executive officer, Adani Wilmar, said that the company aims to provide quality soap to its customers at affordable prices. The company wants to create a belief in its customers and also give priority to customer satisfaction.

Half of the world’s female community has given up on their dreams and are not satisfied with their current lives. In a survey of women, it is found that key limitations to pursuing childhood dreams were limited financial support, and fear of going out of their comfort zone, etc.

Through this TVC the company showcase with the use of Alife soap the confident level of a girl increase gradually and then she is ready for the fashion walk.

Amit Parikh, founder, and chief creative officer, HCF, mentions that the unforeseen circumstances created by the covid-19 crisis formed a new challenge, and it is very difficult to shoot a TVC with the rules and regulations of such a disease. But thanks to Aman and Bhumi’s hearty support, finally we have done it very well.

Adani Wilmar, the producer of the well-known Fortune brand of edible oils and food products and has enlarged its series of personal care products by launching into handwash and sanitizer segments and launch of their soap under the brand name Alife. Actress Bhumi Pednekar as the brand ambassador for Alife soap. The company is the country’s biggest manufacturer of soap. Under soap, the company has increased its portfolio to eight products by adding 2 new variants.


Please enter your comment!
Please enter your name here