Lodha Group-India’s real estate developer with an wide range of commercial and residential properties in Mumbai has launched the second part of the ‘Jeena Isi Ko Kehte Hai’ campaign, starring its brand ambassador – Akshay Kumar.
Welcoming the festive season, the next part of the campaign highlights celebrating Diwali within the safety of our homes and bringing about a meaningful difference in society with small yet impactful changes.
The new video involves the actor describing his learnings and experiences in these abnormal times. With the pandemic caused lockdown, everyone has realized that the importance of a shelter – home and the comfort and feelings connected with it. Stimulating this sense of home ownership, the actor further links it to moments of happiness that he curates with his loved ones.
Also, he provides the message of rebuilding the nation during this festive period, the film inspires individuals to have a united vision for increasing employment avenues, supporting Indian businesses, and ultimately making sure that the festivities bring back the cheer and happiness in every Indian household. According to the current situation, the most peaceful and risk-free place is our home because in this present scenario we must take care of our health. This festival season is a symbol of prosperity and we hope that this will help us to get rid of all these current problems.
As we advance towards the new normal, the evolving consumer attitudes display a decision towards developments with top-notch security, well-connected location, indoor & outdoor open spaces, and world-class facilities. Supplementing on to the sentiment, the lowest ever home loan interest rates and the reduction in stamp duty in Maharashtra further make home-buying more gainful for the potential home-seekers.
Raunika Malhotra, President Corporate Brand, and Communication, Lodha Group- comment that as a brand, Lodha aims at driving remarkable differences in society during this festive season. The company has been providing a unique living experience to their customers, and this Diwali, they wish that everyone welcomes this festival with the secured environment of their homes. The company brand objectives always follow building the world’s finest developments with absolute privacy, safety, and ease accessibility, implementing high services allowing consumers to lead a better life.