Delhi, 10th September, 2026: Alphakid, a nutraceutical milk mix brand from the house of SunBridge Consumers, was the official Nutrition Partner for the Lenny Pearce India Tour, the country’s first-ever “Toddler Techno” live experience. Held across Mumbai, Delhi and Bengaluru, the tour brought internationally acclaimed DJ and family entertainer Lenny Pearce to India for the first time, reimagining nursery rhymes for one-of-a-kind kids’ concert.
Billed as one of the most talked-about family entertainment properties for kids and young parents to land in India this year, the tour drew young, urban families out for an afternoon of music, movement and shared play with vibrant visuals, interactive zones and kid-friendly beats built around Pearce’s signature format.
As a nutrition partner, Alphakid was present across all three cities, with branding featured on hoardings and signage through every venue. In Mumbai, the brand set up a dedicated stall for families to experience Alphakid products, while children received Alphakid merchandise like capes and sashes to feel like an “Alphakid.” More than a branding device, the cape brought the product proposition to life, empowering young kids to wear the Alphakid identity with pride while becoming part of the colour, energy and excitement of the show. The sampling activation travelled with the tour to Delhi and Bengaluru as well, giving Alphakid direct, on-ground access to its core audience of parents and young children in a high-engagement, high-recall setting.
Across the three-city run, the tour saw a combined footfall of more than 4500 families, with Alphakid directly engaging and sampling with 3,000 kids, making it one of the brand’s most experiential activations to date.
The partnership was designed to put Alphakid in front of exactly the audience it is built for: young, urban families in a format that was fresh, experiential and highly shareable on social media. The activation builds on SunBridge Consumers’ broader push to meet families in moments of joy and everyday life, rather than only through traditional retail and media touchpoints.
“The Lenny Pearce India Tour was a natural fit for Alphakid—bringing families together through moments that are energetic, joyful and memorable. As the Nutrition Partner, we wanted to go beyond visibility and create a meaningful brand experience for children and parents. From product sampling to making kids truly feel Alphakids in the brand capes and sashes, every touchpoint was designed to bring the spirit of being an ‘Alphakid’ to life. At SunBridge Consumers, we believe in building brands through authentic consumer experiences, and this partnership gave us an opportunity to connect with young families at scale in a way that was both engaging and relevant.”
— Anuj Agarwal, Founder & Chairman, SunBridge Group
With the India leg of the tour now complete, SunBridge Consumers said it will continue to explore experiential and entertainment partnerships that let its brands connect with young families in authentic, memorable settings.
About SunBridge Consumers:
SunBridge Consumers is a fast-moving consumer goods company, building its innovative range of products with the core philosophy that packaged food should have honest ingredients, transparently shared with consumers, for wholesome family nutrition, especially for growing kids. The company is part of SunBridge Group, a diversified business conglomerate committed to building a healthier and more sustainable world through large-scale platforms aligned with India’s core strategic priorities, including renewables such as solar power and bioenergy solutions.
SunBridge Consumers Private Limited combines the rich heritage of the group’s agricultural ecosystem with modern food science to create food brands that have a unique position in modern Indian households. Driven by its core philosophy, SunBridge Consumers owns an innovative product portfolio including KidZola (low-absorption triple oil blend powered by KidZorb™ Technology), AlphaKid (A nutraceutical milk mix), LifeJoy (clean label ketchup made with real tomatoes and sweetened with jaggery), and Frooney (Real Fruit jam made with real fruit pulp and honey). SunBridge Consumers is dedicated to nourishing millions of Indian families while empowering over 10,000 regional farmers.
