The two brands are taking part in cross-promotional activities with the content of the film, featuring Ayushmann Khurana, brand ambassador of Magicbricks, and Amitabh Bachchan.
In cooperation with Amazon Prime Video, Magicbricks announced its release ‘Gulabo Sitabo’ with Ayushmann Khurana, the ambassador of Magicbricks brand, and Amitabh Bachchan.
This relationship represents the first time that a film is launched on an OTT network, making history and charting the Indian entertainment field into a new trend. Magicbricks and Amazon Prime Video could benefit from this collaboration through their respective social media platforms.
The film presents a strange piece of life, in which Ayushmann Khurana illuminated the screens with her friendly and sweet relationship and brought alive a vast blend of unique problems and challenges between landlords and tenants. In addition, the landlord Mirza, who was made the first of Amitabh Bachchan and the tenants, Baankey, tried it. Magicbricks exploits the story of the film as it adapts appropriately to the project with its unparalleled ability to allow property seekers to travel to their own dream home.
Prasun Kumar, Head of Marketing at Magicbricks, said: “With the magic bricks brand, pioneering trends and the development of a new standard have always led us to this collaboration. For the first OTT start of a movie, we are very happy to partner with Amazon Prime Video. And if the film turns out to be something so spectacular as the film by Ayushmann Khurrana and the legendary Amitabh Bachchan, which features Gulabo Sitabo, our excitement only goes ahead.
The tale of the film offers a great framework for Magicbricks, which delivers consistency and good safety in homeowners and citizens’ lives with a wide variety of choices and an interconnected network of services.