Bengaluru – November 25, 2022: Freeman, one of USA’s much loved and sought after skincare brands and best known for its face masks, has forayed into India, following its association with Myntra, ahead of the latter’s upcoming 17th edition of flagship End of Reason Sale (EORS).
Making masks since 1976 with a vision to provide nature-inspired wellness products, Freeman is the recognized frontrunner as well as among category leaders for face masks, offering a wide variety of innovative and award-winning products. The brand offers skincare lovers products that are cruelty free, made using natural ingredients and are designed to suit different skin types. While the brand caters to all genders and age groups, for its clean cruelty-free products, it also resonates well with conscious consumers who make clean choices for themselves and for the environment.
The brand will be launching 15 SKUs across face masks, peel-offs and body scrubs categories on Myntra, offering products like Mask Tubes, Face Scrubs and Body Scrubs, Mask Sachets, and Novelty Sachets, at an affordable starting price of ₹149. Some of the most popular products from Freeman include global best-sellers like the Exfoliating Charcoal & Black Sugar Gel Mask+Scrub, the Clearing Sweet Tea & Lemon Peel off Clay mask, the Day & Night Dual Chamber mask, Anti Stress Dead Sea Mineral Clay mask, and the Deep Cleansing Charcoal+Black Sugar Mud mask.
Freeman will have a dedicated Online Brand Store on the Myntra app, and will also leverage Myntra’s social commerce propositions, M-Studio and M-Live platform to strengthen its connect with the customers. Shoppers will be able to wishlist Freeman products a day before the launch on Myntra, while also being able to enjoy a 30% price reduction on products, along with an additional 5% offer for Myntra Insiders, members of Myntra’s Loyalty Program, as part of promotional activities of the launch by the brand.
The launch comes amid a slew of other beauty brands entering the domestic market in association with Myntra. The skincare category has witnessed consistent month-on-month growth on Myntra, making it an integral part of the Beauty and Personal Care segment (BPC). The BPC segment in India is currently valued at $18 Bn and is poised to reach $25 Bn by 2025.
Speaking on the launch of the brand, Rahul Sachdev – Senior Director, Beauty and Personal Care Category, Myntra, said, “With face masks gaining traction in Indian consumers’ skincare routines, the brand’s entry into the Indian market via Myntra, could not have happened at a better time. Freeman’s quality products made from natural ingredients, while also being highly affordable, have been immensely popular globally. We are extremely delighted to launch a globally sought-after brand like Freeman on our platform.”
Speaking on the occasion, Sandeep Kapoor, AVP, International Brands (Mass-Masstige), House of Beauty said, “House of Beauty has always endeavoured to introduce global beauty brands and experiences to Indian customers and Freeman is an exciting new addition to our ever-expanding portfolio. The brand enjoys a cult following in America and we are confident to build strong traction among Indian beauty enthusiasts. We have exciting plans for the brand in India and are thrilled to have Myntra by our side at the onset of this journey.”
