13th August 2026, Mumbai: Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem.
Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with a contemporary beat, Big B delivers a crisp, powerful message: “Yeh KBC hai, yahan sochna padega pyaro…” Known for redefining every role he takes on, Amitabh Bachchan brings his unmatched charisma, legendary presence and signature style to the rap track that brings this season’s anthem to life.
Conceptualised as a part of the season’s theme celebrating applied intelligence, proving that while facts are everywhere in our pockets, true winning power belongs to those who think on their feet and apply knowledge. Through ‘Sochna Padega’, Kaun Banega Crorepati continues to inspire audiences to trust their knowledge and seize opportunities with confidence. Amitabh Bachchan’s rap brings this thought to life refreshingly and unexpectedly, making it a campaign sure to stay with audiences long after the music ends.
