National, 25th September 2026: Amorepacific India announced Vidushi Goyal as Business Head of it’s new Premium Division for its premium K-beauty brands in the country, Laneige and Sulwhasoo.
In her new role, Vidushi will lead both the business and marketing mandate for both Laneige and Sulwhasoo in India, with a focus on building long-term growth momentum for the brands and shaping a more India-centric approach to these two popular K-beauty names.
The new structure brings India in line with other high-growth, strategic markets within the Amorepacific Group’s global portfolio, reflecting India’s position as one of the key focus markets for future growth. The Premium Division will drive integrated business (online and offline) and marketing strategy for both the brands, further strengthening Amorepacific’s leadership in India’s premium beauty segment.
Commenting on her new role, Vidushi Goyal, Business Head Premium Division, Amorepacific India, said, “The premium beauty segment in India is at an inflexion point, and I’m excited to lead this journey for Laneige and Sulwhasoo. Laneige has already built a loyal Gen Z and millennial following, while Sulwhasoo, with its 80-year heritage in ginseng research, gives us a genuine luxury story to bring to India’s increasingly discerning beauty consumers. I look forward to building both brands into the country’s most-loved K-beauty names, and to strengthening Amorepacific’s leadership in India.”
Having been a part of the founding marketing team at Mamaearth and the business for Swiss Beauty, Vidushi brings over 15 years of experience building and scaling consumer brands across Beauty & Personal Care and D2C.
About AmorePacific Group:
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. The AmorePacific group, one of the world’s leading cosmetic giants that houses Innisfree, Laneige, Sulwhasoo & Etude.
