Mankind Pharma has announced actor Anushka Sharma as the new brand ambassador for the home pregnancy test brand. Prega News has a market share of about 80%, making it the market leader in the segment of pregnancy test cards. In their new campaign, Sharma, who is pregnant and expecting her first child with her husband, Virat Kohli, will be endorsing the brand.
The campaign, conceptualized by ADK Fortune, portrays the beautiful journey of becoming pregnant and expecting a child who is in the third trimester of her journey with Sharma. The two-month promotional campaign will run through digital and outdoor platforms, including hoarding and branding at major airports. In regional languages such as Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi, and Assamese, the ad film will also be released across India to maximize its scope. Anushka will be seen cherishing her pregnancy as part of the campaign and loving the thought of having a baby. The main objective of the brand is to cheer up couples all over and interact with them to mark their glorious journey with prega news.
Rajeev Juneja, CEO of Mankind Pharma, comment on this initiative that, the company is extremely pleased to have Anushka Sharma on board for this association to carry forward the powerful message of motherhood’s strength. Prega News has been a companion to millions of expecting mothers for over a decade now, and we want to send our messages to expecting mothers across India with Anushka. As a company, prega news is dedicated to delivering the best products. For the past 10 years, prega news has enjoyed market leadership and has been equally enthusiastic about the rise in their sales even in the pandemic.
As a brand ambassador Anushka Sharma expressed her views that, she is very pleased to be associated with Prega News, which has been recognized for helping women for more than a decade now. Among its clients, the brand is a preferred option because it resonates with confidence and delivers reliable results from the comfort of their homes. She looks forward to the association with Prega News and to being part of their growth journey.