The Flipkart-owned fashion giant, Myntra, has announced the Bollywood actor Anushka Sharma as its brand ambassador for the ‘Beauty’ category. Myntra came up with an enthralling ad film featuring the actor to promote its proposition in the beauty and personal care space.
The Anushka-starred ad film captures the customers highlighting Myntra’s wide beauty portfolio designed to meet the individual beauty needs of all its customers. Its portfolio comprises the leading brands and products to fulfill the unique beauty needs of every lady.
The actor will feature in a campaign ‘Find Your Own Beauty’, which includes an ad film positioning Myntra as India’s beauty expert.
Myntra gives its customers the option to select from a wide range of ~70000 beauty and personal care products from over 1400 international, domestic and D2C brands on Myntra like, M.A.C, Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, among others.
The inclusion of tech innovations in this space such as the skin analyzer, product finder, beauty profile, and virtual try-on and curated selections by brands has revolutionized the customers’ experience to choose products of their choice as per their skin tone, and texture, type, and need.
Myntra’s quick delivery facility that covers a significant part of its portfolio and the use of sustainable packaging for beauty and personal care products offer an enhanced shopping experience to customers.
Sunder Balasubramanian, CMO, of Myntra, said, “Beauty is a natural extension to fashion.” Speaking on the wide portfolio of the brand he said that Myntra being one of the leading fashion brands in the country brings together an extensive range of products from domestic to international, to fulfill the beauty requirements of its customers.
The CMO of Myntra displayed optimistic prospects as Anushka Sharma teams up as Myntra’s brand ambassador, enhancing the brand’s position as India’s new beauty destination. Sharma exposes the customers to the extensive variety of beauty options put out for them.
The beauty enthusiast praised Myntra as a perfect destination for customers at any stage of their beauty journey. Sharma further added, “ I believe the ad film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner.” The actor enjoyed shooting for the ad film and looks forward to her fans enjoying it too.
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