New Delhi, 23rd July 2026: Asian Footwears unveiled over 2,500 footwear designs, including 500 new launches, at its flagship showcase events – New Product Display (NPD) 2026 in Karnal, Haryana, and RISHTA 2026 in Ramnagar, Uttarakhand earlier this week. The event was graced by bollywood actor Arbaaz Khan as Guest of Honour. The events brought together more than 1,000 dealers, distributors, retailers, and channel partners from across India, reinforcing the brand’s strong engagement with its partners.
The expanded portfolio spans sports, athleisure, school, casual, and comfort segments, aligning with evolving consumer demand for stylish, affordable, and high-performance footwear. The new range focuses on lightweight construction, enhanced comfort, and contemporary design, incorporating breathable materials, improved cushioning, and durability for everyday use.
Commenting on the showcase, Mr. Rajinder Jindal, Chairman, Asian Footwears, said, “Footwear today is driven by fast-changing consumer preferences, where style, comfort, and value need to come together seamlessly. This range is built on real-time retail insights, allowing us to stay ahead of demand and deliver designs that resonate strongly across markets. Our focus is on creating products that not only stand out on the shelf but also move quickly, backed by a partner network that keeps us closely connected to the consumer.”
Strengthening its digital-first approach, the company continues to scale AsianGPT, its proprietary AI platform for a network of over 400 distributors. Built on more than 30 million order data points, the platform delivers hyperlocal insights on consumer preferences, pricing trends, and product demand, enabling faster and more precise inventory decisions.
The showcases also served as key touchpoints for partners to experience the collection firsthand, align with seasonal trends, and place advance orders. They further enabled deeper collaboration and real-time market feedback across Asian Footwears’ nationwide network.
Manufactured at company’s advanced facilities in India, the new collection combines modern production techniques with durable, lightweight materials to ensure consistent performance across varied conditions.
With a retail presence spanning over 75 exclusive brand outlets, a growing online footprint, and more than 30,000 multi-brand outlets, Asian Footwears continues to strengthen its market position in India’s fast-evolving footwear segment.
About Asian Footwears
Asian Footwears has been serving Indian consumers for over three decades with a diverse portfolio of high-quality footwear, including sports shoes, sneakers, canvas footwear, PU and Phylon sandals, EVA products, and school shoes for men, women, and children.
