Are children’s channels driving girls away


If one are to flip thru the kids’ channel class on their tv, one would think that the limited ones in our u . s . are spoiled for preference with the plethora of content material to be had.

It seems all the additional so for those born within the 1990s as there was best one channel then- cool animated film network. Whilst the satellite TV for pc television growth delivered many channels for children, a cursory peruse their indicates will screen a bizarre reality- a reported absence of girl protagonists.

Kids have a variety of channels to select from- cool animated film community, Pogo, Disney Channel, marvel HQ, Hungama tv, Nickelodeon, Nickelodeon Sonic, Nick Jr., Discovery children, Sony YAY, and a few regional channels as nicely.

The popular TVshows on these channels are the following; Chhota Bheem, Shin Chan, Taarak Mehta ka Chhota Chashma, Motu Patlu, Kisna, and lots of others. a brief observe their titles itself gives you a terrific hint of the gender of their principal characters. Why do most Indian television channels suggest for children have male leads?

Keerat Grewal, associate, Ormax Media, says that from a completely early age, ladies begin moving to measure movement content material. meanwhile, the viewership of animation content material continues for boys almost until they’re in their early teenagers.

“Ladies who begin the weaning out of the animation content and the transferring to measure motion as early because of the age of 9. It’s able to be encouraged through what the moms had been looking for. They need an inclination to look at GEC content material as properly.

While boys watch lively content till around thirteen or 14 years. This could be one in all the motives why quite a few animated content catering to seven to eleven-years-vintage has male characters as leads,” she says.

Sony YAY, on its component, intends to make suggestions catering to the current people of girls on their OTT platform.

“We are currently operating on our OTT services so that it’ll be available on SonyLIV very quickly. For the explanation that content on television is focused on the boys, the OTT shows also will be relatable to the ladies,” said Leena Lele Dutta, business head, Sony pics Networks India, children’ genre during a group discussion announcing their new indicates closing week.

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