Arnob Mukherji Appointed as the new Business Head of Ethinos


Ethinos is an end-to-end digital and performance marketing agency headquartered in Mumbai. The company is excited to announce the appointment of Arnob Mukherji as its new business Head.

Arnob Mukherji is a graduate in Economics from Mumbai University, with a post-graduation in Business Management from SIES College of Management Studies Mumbai, Arnob Mukherji has nearly 2 decades of rich and valuable experience in the Media industry. His experience spans the gamut across print, broadcast (radio & tv), ooh, and digital platforms. He comes with a strong skill set in media sales, key account management, brand solutions, integrated marketing communication strategies, business development & strategies, bespoke solutions development & sales, client servicing, customer relationship management, P&L management, media budgeting, buying, planning & analysis, team handling, recruitment, appraisals & training, competitive market analysis, events, promotions & activations, etc.

Very recently he served as Head of Sales at ‘Gulbadan Talkies’, where he managed the Integrated Marketing Communication Business Development team that provides end-to-end brand integration solutions. Before that, he worked in some of the country’s leading groups/brands like DSport, Laqshya Media Group, STAR India (Regional Network), The Times Of India to name a few. More than that he’s, following his passion Mr.Arnob Mukherji is also affiliated with leading media institutes like Xavier Institute of Communication (XIC), St. Paul’s Institute of Communication Education (SPICE) & EMDI as a mentor and a trainer.

Now as the business head of the company he will oversee the business strategy and will align various initiatives and enable his digital capabilities to support enforcement at Ethinos. His experience across digital, sales, customer relations, etc at scale will accelerate the company’s drive to innovate in a way that is relevant to the customers and inspiring to the partners. He will be instrumental in building on the company’s outstanding goodwill to professionals and clients.

Brijesh Munyal the Joint Managing Director of Ethinos said that “It is an informed decision to have Mr. Arnob Mukherji in our company as we are sure that he will play an important role in ensuring synergy across our client portfolio. He comes with a wealth of experience and hands-on expertise with him which will raise the company’s bar in the building and managing the dynamic team”.

Arnob Mukherji, the new Business Head of Ethinos said that “He is delighted and honored to be a part of this great company. Digital has come of age, especially post the pandemic. At every stage, one will figure challenges and try to fix those in their own ways and Ethinos in a short period has very brilliantly managed to make their presence felt through their work. He also said that he is looking forward to working as a team and breaking barriers while creating new digital milestones in the company”.

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