Universe Racer (GXR), one of the quickest developing esports associations on the planet, with its base camp in Dubai, has declared the arrangement of Allan Phang as its Chief Marketing Officer (CMO). Phang will lead the advancement of top-tier vital promoting plans to set up GXR’s image presence on a worldwide scale, including showcasing drives from online media and computerized missions to publicizing associations, and inventive ventures.
Universe Racer was established in 2019 with an amazing list of eleven esports groups in League of Legends, Dota 2, CS: GO, Fortnite, PUBG Mobile, and Free Fire, with more than 60 male and female esports competitors from 22 nations, with more than 20 substance makers across Middle East North Africa (MENA) and Southeast Asia (SEA), gathering more than 160 million supporters and producing more than 1 billion month to month sees.
Paul Roy, CEO of Galaxy Racer said, “Allan is a profoundly experienced business pioneer with a demonstrated history, remembering his huge information and organization for the esports environment, which we esteem massively. As Galaxy Racer advances into a way of life brand, I am sure with his culturally diverse authority characteristics, enthusiasm for creative promotion, and groundbreaking attitude, he will want to take us to a higher level as we forcefully proceed with our worldwide extension across mainlands.”
Allan Phang, CMO of Galaxy Racer added, “In the wake of communicating with Paul Roy, I understood the huge potential and plans that Galaxy Racer has in store across the globe and I am genuinely eager to take on this new test as a component of my profession direction. The esports and gaming world is a dawning industry and I trust Galaxy Racer is on the correct way to be a market chief in this space with their incorporated 360 methodologies zeroing in on content and way of life, as brands and advertisers comprehend the genuine worth of esports and gaming in associating with the difficult to-arrive at the socioeconomics of Millennials, Gen Z Digital Natives and Gen Alphas.”
Phang was ‘Advertising Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020 and is a normal benefactor on idea authority pieces in different driving worldwide promoting distributions. Phang’s esports crusades were featured as an example of overcoming adversity and contextual analysis in ‘World Federation Advertisers (WFA) – Esports Special Report’ and earned worldwide inclusion; being welcomed as a featured expert in TEDx Talks and worldwide meetings in the USA, Europe, Middle East, and Asia to share on esports with advertisers, business pioneers and government authorities.