ART-E launches ‘Aayega Teesra’ campaign, an anthem rooting for Team India’s 3rd World Cup victory

ART-E launches ‘Aayega Teesra’ campaign, an anthem rooting for Team India’s 3rd World Cup victory
ART-E launches ‘Aayega Teesra’ campaign, an anthem rooting for Team India’s 3rd World Cup victory

The Indian cricket team is on its way to becoming the undefeated champions of the world and the nation is waiting with bated breath for the third World Cup to grace India. Within the cheers and celebrations of this momentous occasion, Art-E Mediatech launches its mega brand campaign “AAYEGA TEESRA”, an ode to the brilliance and magic of cricket.

Through the brand campaign, Art-E Mediatech, India’s leading creative media and MarTech agency, celebrates India and her love for cricket while echoing the hopes and dreams of a billion Indians who want to see the Men in Blue lift their third World Cup!

Celebrating its unwavering support for cricket, which is a beacon of hope, Art-E Mediatech’s campaign rejoices in the success of the trailblazers who have put India on top of the cricket World Cup chart. The campaign features a brand film, directed by Kabir Bhan, capturing the pride, anticipation, and endless joy of the Indian fans, encapsulating the united spirit of the country.

The campaign unfolds as an absolute stunner, featuring hard-hitting uplifting rap and energetic dance moves, sending a rush of energy down the body. To elevate the level of the song featured in the brand film, the agency has associated with Fever FM, its official radio partner to extend its reach across each corner of the country.

Commenting on the launch of the brand campaign, Rohit Sakunia, Founder of Art-E Mediatech said, “India is on the verge of becoming World Champions for the 3rd time, and with our brand campaign, we are thrilled to echo the feelings of a billion Indians celebrating the team’s outstanding performance and advancing gracefully to the World Cup Semi-finals. We all dream to see the Men in Blue win it for us for a third time.”

The fun and bold narrative of the brand campaign guides the viewers through a sequence of cheerful, stimulating, and enjoyable scenarios. The entire nation is rejoicing in the lyrics ‘ Har Ghar main, Har Dil main, Victory ka flag’, with people from every remote corner of the country rooting for team India by making reels performing the iconic hookstep and actively sharing it on social media. The shots depicting auto rickshaw drivers, children, senior citizens, and youngsters, all singing ‘Teesra Teesra Aayega Teesra’ beautifully depict what winning the World Cup means for every single citizen, transcending to a stage where it is an indescribable emotion.

“At Art-E we have made it our mission to empower the Indian team and facilitate their success by bringing forth the idea that cricket isn’t merely a game for Indians but the lifeforce of our country, with a billion Indians collectively waiting for the World Cup trophy,” he added.

India’s performance in World Cup 2023 has been par excellence, with India currently pursuing an undefeated winning streak. With the recent 160-run victory over the Netherlands, India has made history by becoming the first-ever team to go unbeatable in the round-robin format, winning all nine games.

Link to the Campaign :