Ashok Leyland honours the essence of motherhood with a new ad campaign on International Mother’s Day

Bengaluru, 12 May 2025: On International Mother’s Day, Ashok Leyland launched a heartfelt campaign celebrating the force that keeps us safe.
Through this tribute, Ashok Leyland celebrates the everyday heroism of mothers—their tireless dedication, enduring resilience and unconditional commitment, which reflect the brand’s core values of dependability, strength and purpose. The campaign underscores the profound role mothers play in shaping journeys, serving as the protective force behind every great endeavour.