The first festival of the year 2021 Pongal, also known as Thai Pongal is being embraced by the people with a lot of excitement and fervor. Asianet News Tamil has launched a virtual Pongal celebration to encourage the celebration. It also aims to spread the word to still maintain social distancing and also safety. For the Pongal festival, a special website is launched by the Tamil news website in which the readers will get access to exciting video stories and articles. Interviews with celebrities from the Tamil entertainment and film industry were also conducted by Asianet News Tamil to know how the stars are planning to celebrate with their friends and families.

The launch of the new boat racing game is one of the most exciting offerings for the Asianet News audience. This is a single-player racing game where players score points for avoiding hurdles. Through the Asianet News Pongal website, the game is available for playing on desktop and mobile. To reach out to the Tamil Nadu market brands also leveraged this opportunity. For the Pongal digital activities including the boat race game, All Out has partnered with Asianet News Tamil as the presenting sponsor. The liquid electric products of the brand including All Out Sattva, which is designed to kill dengue mosquitoes. As the associative sponsor for Pongal digital activities, Muthoot Mini Finance has joined hands with Asianet News Tamil. CEO of Asianet News Media and Entertainment, Abhinav Khare commented that Asianet News has always been the first one to bring innovative content to its users since its beginning. Executive Chairman of Asianet News Media and Entertainment, Rajesh Kalra also commented that they are thankful for the viewers’ trust and confidence in them and promised that they will continue to work hard.

In terms of monthly pageviews as per comScore MMX MP Key Measures Report, is ranked No. 6 in November 2020 they are well ahead of national publishers like India Today Group, NDTV, Jagran New Media, ABP Network, Indian Express Group, etc. They have a dominant presence in South India. In there they are ranked number 1 and are ahead of leading publishers like Kannada and Tamil according to Comscore MMX MP Key Measures Report (India) – November 2020 Total Views Data.

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