Flipkart Launches SuperCoin Pay


SuperCoin Pay is being launched by Flipkart, India’s homegrown e-commerce website and its SuperCoin Rewards scheme is being improved. Flipkart is collaborating with 5000+ retail outlets in India as part of this effort, where consumers will be able to pay by SuperCoins (Rewards points), giving them better value and options. SuperCoin is Flipkart’s exclusive loyalty program that is planned to give millions of consumers who buy on the website rewards and benefits.

With the help of SuperCoin Pay, apparel, retail, food & beverage, travel, and health & wellness partner stores can register themselves and start taking payments with SuperCoins. Using just SuperCoins, clients will be able to pay up to 100 percent of their bill value through 5000+ partner stores (online and offline). These rewards can be received on Flipkart and redeemed through categories like apparel, food & beverage, travel, groceries, and health & wellness with a purchase from these affiliate stores. Flipkart continues to allow every shopper access to its Loyalty scheme, which has never been behind any paywall, with this update. It also brings immense benefit with a single loyalty scheme to the shopping experience.

SuperCoin Pay would make customers using the SuperCoins they have won on Flipkart to pay their bills at the partner stores. Both benefits can be obtained by simply scanning a QR code at the partner shop using the Flipkart app to make the process easy and seamless. The full range of stores and affiliate brands on the Flipkart app can also be viewed by consumers under the ‘Rewards shop’ in the ‘SuperCoin’ section. With this introduction, with a large range of brands and vendors, Flipkart’s SuperCoin program provides an inclusive shopping experience.

The first step to use Flipkart SuperCoin Pay at a partner shop is to go to the Flipkart app and press SuperCoin Zone and then scan the QR Code shown in the store and enter the balance of the bill. Then, to redeem the SuperCoins, select ‘Pay with SuperCoins’ and enter OTP. The next step to use Net banking, Cards, or UPI to pay the balance amount. The last step is to display the cash counter payment code and collect the item purchased.

Prakash Sikaria who is the Vice President – Growth and Monetization of Flipkart spoke about the launch of SuperCoin Pay with over 10 billion SuperCoins earned by millions of Flipkart clients, SuperCoin has developed into a highly successful rewards program over the past year. They are thrilled to announce the launch of SuperCoin Pay, building on this success and to create a larger and more inclusive ecosystem. The lines between online and offline retail are gradually becoming blurred, and their mission is to make consumers’ shopping experience more enjoyable, regardless of where they shop. Being part of the SuperCoin framework allows their partners to profit from Flipkart’s 300 million consumer base, with a completely streamlined rewards initiative.

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