BBDO India Wins Aegon Life Insurance’s Creative Mandate


The AOR for Aegon Life Insurance will be BBDO India and will handle the visibility of the brand on all platforms. Aegon Life Insurance has delegated its creative mandate to BBDO India, after a multi-agency pitch that involved several rounds. BBDO India will be responsible for the preparation, conceptualization, and execution of innovative engagement techniques across new and conventional channels as part of the mandate. Aegon Life Insurance is a digital life insurance provider focused on realizing the goal of tension-free life development. Aegon Life proposes tailored options in the term and savings area in support of this purpose. It is India’s leader in online term plans.

Gerald D’Souza who is the AVP Marketing of Aegon Life Insurance shares that as their artistic partner, they are delighted to join hands with BBDO India. Their online presence now is not only about addressing customer support, it is the voice of the company that the viewer views and communicates with. To reach out to the ever-evolving clients, they were looking for new ideas and they think BBDO India fits the bill. They are pivoting their approach towards a digital future with BBDO India on board, reinforcing their focus on digitization that they began in 2016.

He further adds that over the years, their groundbreaking foray into the digital platform has been validated, particularly in the current scenario where the majority of the industry is now moving to digital. The current transition in the market is an affirmation of their approach and they are geared towards becoming the first truly digital life insurance firm in India. They also personalized their contact with more content and made it more social in an attempt to offer improved consumer service. This aims to connect and empower consumers at the same time. They seek to make it as easy to purchase insurance as to buy retail goods to hit the last mile.”

Digvijay Singh who is the EVP & GM of BBDO India, Bangalore said that their team has gone all out to constantly deliver inspiring jobs, despite being forced to work remotely through the pandemic. They are pleased to earn the Aegon Life mandate for their groundbreaking correspondence. They would seek to have the best available options that have a positive effect on the bottom line of their customers. Given the need for insurance created by the pandemic, he further added that it makes it all the more interesting for them to extract strategies that are more relevant to the audience. As a sector, Life Insurance remains under-penetrated but has much more room to expand, their innovative ideas will concentrate on raising awareness and messaging that generate and reinforce the Aegon Life Insurance brand.

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