Amazon’s online audio and podcast site, Audible, has launched an ad campaign showcasing the intensity of tales, very recently. This advertisement produced by Ogilvy India will be on TV and digital media for the six weeks in Hindi and English.
Audible got launched in India in 2018 and the company intends to evaluate goods that operate on a broad market, such as India, which is price sensitive. As a strategic first phase plan, last year, Audible Suno began its free Indian app with more than 100 original and exclusive audio episodes, both in hindi and in english. These audio shows star popular personalities such as Amitabh Bachchan, Katrina Kaif, Anil Kapoor, Diljit Dosanjh, Anurag Kashyap, and Tabu as well as Nawazuddin Siddiqui, among other comedy artists. In nine months the app has reached more than 5 million downloads and experienced a growth in the number of new users.
Shailesh Sawlani, Country Leader, Audible India, in an exclusive chat with Brand Equity, said that the pandemic in certain ways has been a ‘catalyst’ for obtaining the ultimate tuning in with new stuff. He claims that this culminated in “exploring” alternative content models on sites such as Audible. As a consequence of these emerging trends in the usage, Sawlani now also sees “hazards beginning”.
The site has curated and produced new content to fit new users. The business has, for example, assembled titles such as ‘Harry Potter and the Stone of the Philosopher’ in Scarlett Johansson’s voice with Audible Tales, narrated by Stephen Fry and ‘Alice in Wonderland.’ Also, a series of sleep, ASMRs, and sound baths with bedtime stories were arranged. With the new stuff, Audible Suno has customized shows to create adhesiveness, such as ‘Suno Mahabharata, ‘Devdutt Pattanaik Saath,’ ‘Qisse Lockdown Ke’, ‘Neelesh Misra’ and ‘Quick Recipes by Sanjeev Kapoor.’ Recently, cricket analyst and interviewer Harsha Bhogle has also launched a show entitled ‘Such a Match.’
The new commercial film speak about books, movies, lessons in life, and more to display various kinds of applications and diverse consumer habits. “In its early stages in India, the audio division continues. We assume that there is a big chance to help people realize how the method functions. The initiative is about overcoming it and raising awareness about the intensity of broad tales. It helps to bring us ideas to people who want to explore the style of audio material, “Sawlani says.