#DaughtersAreDreamers campaign by Reliance Jewels


Reliance Jewels have launched a digital advertisement campaign titled #DaughtersAreDreamers for the launch of their Alora Collection, inspired by dream catchers. The campaign celebrates daughters, women with dreams, willing to be told, and explore.

The exact idea behind the campaign is to encourage daughters who are chasing their dreams as well as their parents who are their rock-solid support systems throughout their life. The ad film shows the moments where parents encourage their daughters to pursue their dreams, passion – right from learning judo to becoming a travel influencer. The campaign was conceptualized by Scarecrow M&C Saatchi.

Sunil Nayak, chief executive officer, Reliance Jewels, told that daughters have a special place in our lives and with the campaign #DaughtersAreDreamers and therefore the Alora collection, Reliance Jewels makes a little gesture to convey how wonderful daughters are and how important their dreams are. The exact aim of the campaign is to motivate more and more people to believe their daughters and encourage them in numerous walks of life, he added.

The ad film has plenty more to mention about a daughter’s dream, not only with the aim of promoting Reliance Jewels but also encouraging the whole daughters around the world to dream more and achieve more. All the happiness that a daughter feels in her life is from her parents, and thus the ad will have an excellent impact within the minds of the parents as well as daughters whoever watches the ad film, it has something more to say than simply an advertisement film.

The advertisement also mentions an inspiring quote by Dr. A. P.J. Abdul Kalam, that is, “A dream is not that which you see in sleep, dreams are something that does not let you sleep”, which boosts the beauty of the same. Mentioning the quote they first show a dreamcatcher, followed by the “Alora” exclusive dream catcher collection by Reliance Jewels, specially crafted for all the special daughters out there on this daughters day and ends with the saying that, “for every parent, there’s nothing more precious than their daughter’s dream.”

It’s of course an amazing ad film with such an emotional touch within the minds of viewers and hence the campaign #DaughtersAreDreamers.


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