A comprehensive guide that dives deep into the present and future of mobile gaming user acquisition for developers and marketers in India
India, 28 November 2023 – AVOW, the award-winning global app-growth company specializing in mobile Original Equipment Manufacturer (OEM) advertising, is thrilled to introduce its latest resource- The Dynamic Preloads Guide. It offers a comprehensive overview of the subject, tailored specifically for the mobile gaming vertical. This guide is poised to transform user acquisition for gaming developers, providing them with an unparalleled tool to navigate the fiercely competitive and highly lucrative mobile gaming industry.
Dynamic Preloads Guide for the Mobile Gaming Vertical: What You Need to Know
Globally, by the end of 2023, the mobile gaming business is slated to be worth USD286 billion—nearly half of the entire gaming industry’s revenue. The Indian gaming market parallels that trajectory and is well poised to hit the USD 6.26 billion mark by 2028 from USD 3.02 billion in 2023- at a Compounded Annual Growth Rate (CAGR) of 15.68%
Thus in an industry worth more than Hollywood and music streaming combined, user acquisition in traditional channels has become increasingly competitive and saturated. For gaming developers looking for an effective alternative, this Dynamic Preloads Guide is a vital resource. Equipping developers with proven strategies to leverage the vast reach and influence of mobile OEMs such as AVOW’s partners Xiaomi, OPPO, Vivo, and Transsion, it will help them promote their mobile games and enhance visibility.
Ashwin Shekhar, Co-Founder and CRO at AVOW says, “The Dynamic Preloads Guide offers invaluable insights into this continuously growing sector. At an average 1000% increase in installs, our gaming clients have seen first hand just how effective Dynamic Preloads are. For mobile game developers everywhere looking to replicate that success, this guide is not to be missed”
Mobile OEMs such as Xiaomi, OPPO, Realme, OnePlus, Transsion, Huawei and Vivo, thanks to their vast reach and individual influence as mobile manufacturers, offer Indian developers a lucrative avenue to expand their visibility and promote their games amongst the discerning enthusiasts.
Mobile OEMs understand the power of dynamic preloads. Bono Wu, Global Head of Channel Partnerships, Xiaomi says, “In an era where data drives decisions, imagine the power of knowing that your app begins its journey not in the background, but as a frontliner. That’s the promise Dynamic Preloads delivers to marketers”.
Key Highlights of the Dynamic Preloads Guide Include:
Optimized for Success: This guide is meticulously designed to address the unique challenges and opportunities within the mobile gaming vertical. It offers expert advice on utilizing dynamic preloads, a powerful tool that enhances user acquisition strategies and gives developers an edge in the fiercely competitive gaming market
An Array of Advantages: Developers will discover how dynamic preloads operate on a cost-per-install (CPI) model, providing flexibility in pricing. As a result, they only pay for actual installations. On top of this, developers can enjoy a host of other benefits that traditional mobile marketing channels just can’t match
Mobile Gaming is the Future of OEMs: Developers will be able to dive into how mobile OEMs are taking mobile gaming seriously, and learn about how they have become an ineluctable feature in this vertical
Data is King and Queen: Features a curated set of data that reveals mobile gamers’ attitudes to a variety of things, including mobile game design, mobile game advertising, and in-app game purchases
Ashwin further adds, “This initiative follows AVOW’s mission to educate mobile marketers about the vast opportunities and benefits of adding mobile OEMs to the mobile marketing mix. It also builds on the success of AVOW’s Mobile OEM Guide, launched in August this year”.