Chennai, 21 st July 2026: LOTTE India has returned with its annual ‘Back-to-School’ campaign for LOTTE Choco Pie, celebrating the timeless bond between mothers and children during one of the most cherished routines of the day, getting ready for school. Loved by children and trusted by mothers for decades, LOTTE Choco Pie has long been a favourite snack that adds a little joy to school days. Bringing this insight to life, the brand has partnered with five mother-kid influencer duos to celebrate the everyday rituals that make school mornings memorable.
The campaign features a series of creator-led Instagram Reels capturing authentic back-to-school moments, where mothers pack a LOTTE Choco Pie into their children’s school bags as a simple gesture of love and encouragement to brighten the start of their school day. The videos which are now live on Instagram were well received garnering 3.6Mn+ views and an impressive 2.0Mn+ reach.
Links: https://www.instagram.com/reel/DamtoSEIx-_/?igsh=MTJnYmtrOHJoZDJhZQ==
https://www.instagram.com/reel/DaiNIJBM6A_/?igsh=aWF4N211N3o0N2Y0
https://www.instagram.com/p/DarZJhOz4o4/
https://www.instagram.com/p/DaxZ3yezEfg/
https://www.instagram.com/reel/Da2qVJQulfu/
Celebrating relatable family moments, the campaign leverages the credibility and authenticity of parenting creators to strengthen the brand’s relevance among young families and digitally connected parents during the back-to-school season. By integrating the brand naturally into everyday routines, the initiative reinforces Lotte Choco Pie’s positioning as a treat that adds a little joy to children’ s school days.
Commenting on the campaign, Ms. Rachna Anbumani, Vice President, Marketing, LOTTE India, said, “Back-to-school is a season filled with anticipation, excitement and countless little moments that strengthen the bond between parents and children. Over the years, we’ve had the privilege of being part of many of these everyday moments, with generations of mothers choosing LOTTE Choco Pie as a snack their children love. This campaign builds on that enduring relationship by celebrating the simple gestures of care that make school mornings special. By collaborating with mother-kid creators whose stories reflect real family experiences, we hope to create authentic connections with young parents while reinforcing LOTTE Choco Pie’s place in everyday moments of happiness.”
The campaign is being amplified through the participating creators’ Instagram handles, extending LOTTE Choco Pie’s reach among young families through relatable storytelling during one of the brand’s most relevant seasonal occasions.
About LOTTE India:
LOTTE India Corporation Private Limited entered the Indian market post the takeover of Parrys Confectionery from Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly LOTTE Confectionery), the parent company of LOTTE India, is part of the Korean conglomerate LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, Joee, Lolly Bliss, and Eclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacturing to seven other units spread across India. LOTTE India aspires to achieve leadership status in all categories in which it operates.
