Bajaj Allianz General Insurance launches new insurance policy for Pet Dogs, unveils a digital campaign titled ‘Caringly Paws’

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Bajaj Allianz General Insurance launches a unique and one of its kind insurances for Pet Dogs. Marking the brand’s foray in the same, WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network India unveils a new campaign.

Titled, ‘Caringly Paws’, the campaign involves a 3-part thumb-stopper video series, showcasing how dogs do not leave behind any chance to care for their human and show compassion even if it is just by the way of their actions. The idea is to inculcate the thought of giving back the same care to the dogs in the minds of pet parents.