Mumbai/Bangalore, 02nd February, 2024: Understanding the intricacies of the budget may appear complicated to many, or so it is commonly perceived. Bajaj Broking, a leading brokerage firm in India, took the initiative to address this concern in the week leading up to the announcement of the Interim Budget 2024.
The #BudgetSimpleHai campaign, a brainchild of the Bajaj Broking team and Social Panga, aims to explain budget-related concepts in easily comprehensible, everyday language. Commencing with the explanation of various budget buzzwords, a straightforward approach was employed, particularly catering to the Gen Z audience. Key terms such as revenue, deficit, development expenditure, etc. were covered.
Post links:
https://www.instagram.com/p/C2wuCDbAY2E/
https://www.instagram.com/p/C2wuLE9g83N/
https://www.instagram.com/p/C2wuhPSAyCa/
https://www.instagram.com/p/C2wu5PsgKNm/
To enhance the outreach, virtual billboard mockups were strategically placed in Delhi, Mumbai, and Bangalore. The underlying insight? Grasping the nuances of the budget is undeniably simpler than routine, day-to-day tasks. Each billboard was customized to resonate with the distinctive characteristics of the respective city, fostering relatability.
Post links:
https://www.instagram.com/p/C2tyymLv_31/
https://www.instagram.com/p/C2ty4-UPBBk/
https://www.instagram.com/p/C2ty9wwPLpl/
During the Budget announcement, Bajaj Broking took to Twitter as well, and tweeted,“Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai”. The hashtag gained momentum as various brands joined in on the banter, further amplifying the #BudgetSimpleHai narrative.
Tweet Link – https://x.com/BajajBroking/status/1752968736703930860?s=20
In essence, #BudgetSimpleHai emerged as an insightful and well-rounded campaign, aiming to render the budget more approachable, uncomplicated, and relatable to a diverse audience.
