Mumbai, India – June 20, 2025: Continuing their long-standing creative partnership, Bandstand Collective and DSP Mutual Fund have come together once again to release an evocative new branded short film titled “Salute”—a heartfelt tribute to the often-overlooked contributions of Mutual Fund Distributors (MFDs). The film has been scripted by Tune, the in-house creative agency of Bandstand Collective, known for crafting impactful and emotionally resonant financial narratives.
This latest project builds on the rich legacy of storytelling that DSP Mutual Fund and Bandstand Collective have nurtured over the years. Their partnership, which began with the widely celebrated “Dancing Uncle” campaign, has consistently redefined financial advertising by blending human emotion with financial education—making complex financial concepts accessible, personal, and relatable.
Watch ‘Salute’ here: [Salute | Short film by DSP Mutual Fund]
“Salute” shines a spotlight on those who work silently behind the scenes—Mutual Fund Distributors—who play a crucial role in ensuring their clients’ long-term financial security and the prosperity of future generations. By bringing their stories to the fore, DSP Mutual Fund once again affirms its commitment to making finance more human and less transactional.
“MF Distributors & Investment Advisors are unsung heroes who quietly elevate the financial futures of countless families. With ‘Salute’, we wanted to re-shine a light on the impact they have on people who trust them, especially in the crazy world of D-I-Y where only success stories surface & get shared.
At DSP, our endeavour is to keep trying to bring a human touch to finance, to make it personal, relatable, and real. Over the years, with Bandstand Collective, we’ve been able to tell many stories that go beyond numbers- stories of trust, responsibility, and deep care.
Salute is another heartfelt chapter in that journey. We hope it moves people to recognize and celebrate those who help make long-term dreams possible” said Abhik Sanyal – Senior Vice President & Head- Marketing at DSP Mutual Fund..
Over the years, Bandstand Collective’s creative team has crafted a distinctive content library for DSP Mutual Fund—breaking away from the usual data-heavy, charts-and-figures style of financial communication. Their approach has focused instead on storytelling rooted in everyday life, emotion, and human connection.
Among the most memorable successes of this partnership is the beloved “Dancing Uncle is Back” film, which captured the imagination of audiences across the country. Other standout films such as “The Neighbor We Didn’t Know We Needed” and “Stranger on the Bench” have further cemented DSP’s reputation for thoughtful, woman-centric financial storytelling that resonates with diverse investor segments.
Speaking about the latest campaign, Tuhin, Co-founder & CCO at Bandstand Collective, said, “Our work with DSP Mutual Fund has always been about going beyond the numbers and focusing on content that can touch hearts. A lot of credit goes to the team behind the brand for backing the right content and giving us the freedom to create relatable stories. With ‘Salute,’ we wanted to give voice to the silent architects of financial security—the MFDs—who rarely get the recognition they deserve.”
“Salute” marks another milestone in the creative journey shared by DSP Mutual Fund and Bandstand Collective—continuing their mission to humanize finance and celebrate the unsung heroes who make financial well-being possible for millions.
 as the unsung heroes behind long-term financial security. A touching tribute blending emotion with financial storytelling.){kind=link}