Gurugram, India – 16.12.25 – Bata India, one of the country’s most trusted and iconic footwear brands, has partnered with One Source, a leading integrated marketing consultancy, to enhance its corporate communication, strengthen leadership visibility, and drive strategic reputation-building across stakeholders. The collaboration will focus on sharpening Bata’s corporate narrative, highlighting its transformation journey, and reinforcing its leadership in India’s evolving retail landscape.
With a legacy of over 90 years in India, Bata continues to innovate across product design, modern retail formats, digital integration, and customer experience. The company’s renewed focus on youth-led branding, omnichannel expansion, and product diversification is setting the pace for the next phase of growth in the footwear and lifestyle sector.
“Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.
Sandeep Rao, Managing Director, One Source said, “Bata is a brand that commands trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities”.
One Source has offices across Delhi, Mumbai and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, plastics & packaging, business consulting, ICT, the start-up space and more.
