India, 30th March, 2026: As the back-to-school season begins across India, it brings with it a familiar rhythm: early mornings, packed bags and children stepping into a new academic year with excitement. For parents, it is also about making choices that support this everyday journey. Tapping into this moment, Bata India, one of the country’s most trusted footwear brands, has launched its ‘Strong Steps, Small Price’ campaign, introducing a new school footwear range designed to combine comfort, ease and affordability for young growing minds and parents who need not worry their child outgrowing the shoes mid session.
The new range reflects a simple shift, school shoes today need to do more than just last. They need to support long hours, active days and growing independence. Bata’s new range brings this together through designs that are lightweight, easy to slide and built for everyday movement.
The collection includes a lightweight sneaker style school shoe available in Velcro and lace variants; a value-led offering positioned at ₹599; and an easy slide design allowing children to slip in and out of footwear without using their hands. To address seasonal conditions, Bata has also introduced a variant with waterproof clogs designed for monsoon months.
Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “The back-to-school season is closely tied to everyday family routines. Parents are looking for footwear that supports their children through long, active days, while children prefer styles that feel light and easy. Through this campaign, we are bringing together comfort, ease and value in a way that fits naturally into their lives. A comfortable child is a happy child and that remains central to how we design our school footwear.”
The campaign will roll out across key markets including Delhi NCR, Punjab, Rajasthan, Uttar Pradesh, West Bengal, Assam, Karnataka, Tamil Nadu, Kerala, Telangana and Maharashtra, aligned to regional school reopening cycles and supported by digital activations. The collection, starting at ₹599, is available across Bata retail stores, the Bata app and leading e-commerce platforms.
As part of the campaign, consumers purchasing any Bata school shoe will receive 30% off on school bags, along with complimentary themed diaries, adding further value for families during the season. Bata continues to support families and future loyalists with thoughtfully designed footwear, where features like easy slide help children step into their shoes on their own, building independence while making everyday routines simpler for parents.
