Mumbai, September 26, 2023: Committed to bringing the best of products for men in India, Beardo, India’s leading male grooming brand, is thrilled to announce the launch of its unique range of AMMONIA FREE Permanent Hair colors, specially made for professional usage in salons.
Since hair colour is one of the highest used services in salons, it is said that no brand can be a true salon brand unless it has professional hair colours. The hair colour category is currently dominated by large foreign players and limited to female brands. Beardo recognised this gap and curated a unique formulation that takes into account the differences in men’s hair and scalp, ensuring a comfortable and effective colouring experience. The range has been launched with 3 shades – Natural Black, Natural Brown and Dark Brown.
Co-created with expert professionals, the range boasts of a unique Oil Diffusion Mechanism that helps with deeper penetration of the colour. The formulation is meticulously crafted to provide vibrant, long-lasting colour while nourishing hair with the power of 4 oils – argan, olive, sunflower and almond oil. The colours are ammonia-free, sulphate-free, & paraben-free, minimizing any potential scalp irritation or discomfort. The pack is designed keeping in mind the ease of application, enabling salon professionals an efficient, no-drip application, without compromise on quality.
Sharing his thoughts on the launch, Sujot Malhotra, CEO, Beardo stated, “This launch further underscores our commitment to invest in the long term potential of the Male Grooming space in India. While we are already present in more than 5000 salons in India, we look forward to partner with many more salons to empower them with the right products & services to help grow the category further. With 2 years in making, given the highly technical nature of hair colours, we are overwhelmed with the response the product has already received since its launch first in August 2023.”.
Male grooming continues to be underdeveloped in India & since inception Beardo has been partnering Salons to help cater to the evolving grooming needs of men today. With a footprint of more than 5K salons in India the company has been taking consistent steps over the years to strengthen its professional grooming products participation.
Over its 8+ years of existence, the brand has taken many strides to specifically strengthen its participation in the professional grooming products & services category. Notably, in January 2020 the company announced the launch of a special brand dedicated to Salons – Beardo Studio professional, which over the period of time has grown to more than 20+ products not available anywhere else except salons. In 2022 the brand also announced setting up of dedicated Brand exclusive salons, which has now scaled up to 3 states in India.