KEI, Electrical wires, and cables company, also a principal sponsor of Rajasthan Royals, launches a new campaign called ‘Beat Tension With KEI’ in association with BC Web Wise for encouraging the whole cricket fans to support their IPL team. The campaign is focusing on the message that KEI Wires bear all the tensions of electric shocks, thus making it long-lasting just like the champion players.
KEI has introduced the association through the posts via their social media pages which gave fans a teaser of what to expect. The posts were further followed by a digital film in which the players of the Rajasthan Royals namely Robin Uthappa, Sanju Samson, and Varun Aaron shared their secret of dealing with tension. The campaign had also featured an AR filter that could help the fans show their support for the Rajasthan Royals.
The campaign will see activities like contests, social media games, positive quotes, and wallpapers for the audience to eliminate their tension and extend their support for the Rajasthan Royals team. It is expected that the campaign will move forward in an interesting as well as effective manner to influence the wide fan base of Rajasthan Royals. Of course, the campaign could engage the viewers in a manner by which they’ll be forgetting all their tensions so as they could make happy times by enjoying the match as well. Moreover, during these times of social distancing along with the IPL season, people always seek such types of interesting contests and games via social media platforms.
Speaking about the campaign Alok Garg, vice president, business development and sales BC Web Wise, stated that the social platforms are where conversations happen intensely at this time and even more so in the current continued restrictions on people coming `physically’ together. And filters in that allow fans to showcase their fandom in a very engaging format helping to drive conversations too in a fun and exciting manner, he added.
Commenting on this, Akshit Diviaj Gupta, director, KEI Industries, told that leveraging the opportunity of increased usage of the social media platforms by the multi-language fan base, they have designed a few engagement activities to connect with the wide fan base.