“Beginning of good things with the perfect festive look” campaign by Peter England


Peter England is the largest men’s wear brand in India with nearly 5 million garments sold every year from the house of Aditya Birla Fashion and Retail Limited. In this festive season, the company has launched a festive campaign featuring its brand ambassador Ayushmann Khurrana.

The brand has released a video consists of the essence of festival season in its latest campaign. The video shows Ayushmann getting ready for the festive season in a slice of life set up, with the perfect look from Peter England’s festive collection.

The 30-second video shows the change that happens to Ayushmann when he wears the Peter England shirt, it definitely makes Ayushmann more stylish. His wife rejects the other two outfits and she becomes happy in his new Peter England shirt.

Mr. Manish Singhai, COO, Peter England mention about the campaign that the company is thrilled to launch their new festive campaign starring Ayushmann Khurrana. The campaign defines an essence of festivity where Ayushmann is getting ready for the festive season which is going to begin in the country soon.

The central theme of the campaign is “Beginning of good things with the perfect festive look.” Diwali is the festival of lights as it symbolizes the victory of light over darkness. So we hope that it will bring light to our life. The campaign consolidates the objective of celebration, rebooting, festivity, and color with Peter England’s wide range of premium quality and fashionable festive collection. Peter England offers a high-fashion festive range for today’s modern men at amazing price points.

About the campaign, Mr. Vishnu Srivatsav, Regional creative head – Advertising and Digital, DDB Mudra, said that getting the best look is such a fine margin game. In this video, the company captured a lighter moment between the couple trying to find the best look for the occasion, with playful joking that reflects today’s relationships.

Peter England has a wide range of stylish festive collections at various price levels and also in this festive collection the customers will get many offers. Peter England’s Festive campaign will be augmented through a mega Digital Campaign across online platforms including Google, Facebook, YouTube, and other new-age digital platforms.


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