CarDekho announced its latest campaign for CarDekho Gaadi Store with brand ambassadors Rahul Dravid and Mahesh Babu under the theme ‘Karo India Forward, Karo Gaadi Forward.’ The campaign highlights how easy it is to sell a used car from anywhere. It further stresses the thought of moving ahead in life despite all odds created by the pandemic.
The campaign evokes this sentiment with Mahesh Babu and Rahul Dravid, who quickly sell their vehicles with utmost comfort from their home & workplace to CarDekho Gaadi by using the CarDekho mobile app and bringing happiness to others. It is created by Leo Burnett, and the campaign will be released across national and local television channels and digital issuing.
In India, CarDekho Auto has successfully digitized the ecosystem and aggressively pursues the vision of gaining personal mobility space by assisting customers throughout car buying, ownership, and sales travel. As the automobile industry’s digitalization increased, CarDekho saw a massive jump in consumer traffic on its website. CarDekho’s online traffic is at an all-time high, indicating consumers’ willingness to buy and sell cars.
Chief marketing officer Gaurav Mehta said, “Our campaign aims to help people sell cars from the comfort of their own home or from any place they choose. As a nation, the cultural insight we seek to bring to life is the feeling of taking our collective destiny into our own hands. With film star Mahesh Bapu and legendary cricketer Rahul Dravid, we exchanged messages as brand ambassadors. The country recognizes the contributions made to the community. We believe that this campaign will accelerate our growth and reach a large number of customers”.
Mahesh Bapu said, he was delighted to be a part of CarDekho, a leading auto tech brand known as the flag bearer in digitizing the country’s auto ecosystem. CarDekho Gaadi’s campaign Karo India Forward, Karo Gaadi Forward, is very timely as every one of us has to make the maximum contribution to bringing life back.
In collaboration with the brand, Rahul Dravid said, “I am pleased to be able to move forward as CarDekho Gaadi’s thought reflects my opinion. We must now take back all the precautions and bring our lives back. I appreciate CarDekho’s technology and seamless operations. Enable cars to be sold with such ease”.