Prabhkiran Singh and Siddharth Munot launched the brand Bewakoof in April 2012. The clothing line with its witty lines on its clothes has been gaining attention for quite some time now.
Youngsters give their everything into things that either make them laugh or gain their complete attention. Bewakoof does the very same on an extended level. Adolescents and Young adults have been wearing things from their clothing line for a while now.
This has become a new fashion trend. One of the key points for Bewakoof’s success is that it adapts and attends to changing trends and news over time. Hence the clothing line is always sold out.
Sanya Malhotra and Rajkummar Rao are the brand ambassadors for Bewakoof and their fun-filled ads have captured many more hearts. Now the fun doesn’t end there. Leading soft drink company Coca-Cola is now collaborating with this brand with the brand name printed on different clothing items.
This includes joggers, t-shirts, flip flops, hoodies, and more. Coca-Cola has always been on trend since its launch. To be more precise Coca Cola had never gotten out of trend in the first place. Coca-Cola is another brand just like Bewakoof who adapts and attends to the changing news and trends.
The ads and campaigns Coca-Cola gets into are examples of the same. This collaboration is bringing out the best of sales and excitement among youngsters. The clothing line is designed in such a way that it can either be worn in casual settings, friends gathering, parties, and breakfast or lunch outings.
The Beverage company’s mission promises “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” By this new and exciting offer, Coca-Cola has abided by its promise because Bewakoof stands parallel to this mission statement.
The Indian Consumers are excited more than ever with this new and dynamic collaboration or duo. This milestone for Bewakoof also promises that there’s a lot more in store. As for Coca-Cola, the brand promises to maintain the streak of celebrating togetherness to spread happiness.